---
title: Let's top it!
url: https://propagandaarchive.org/collection/lets-top-it-war-bonds-10-percent-1942/
description: 'War bond poster in red, white, blue and black: a large red arrow with a grey tip flies into a bullseye marked ''10%'', beside the words ''U.S. WAR BONDS''.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Let's top it!

[![Let's top it!, 1942 US poster: War bond poster in red, white, blue and black](https://propagandaarchive.org/collection/images/lets-top-it-war-bonds-10-percent-1942.jpg)](https://propagandaarchive.org/collection/images/lets-top-it-war-bonds-10-percent-1942.jpg)

# Let's top it!

War bond poster in red, white, blue and black: a large red arrow with a grey tip flies into a bullseye marked '10%', beside the words 'U.S. WAR BONDS'. The sheet is cropped at the left, so only the end of the slogan ('it') shows. The call to 'top' a 10 percent target is a shared goal presented as a group effort, a faint bandwagon appeal.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
[partial letter]'it
10%
U.S.
WAR BONDS
☆ U.S. GOVERNMENT PRINTING OFFICE ; 1942—O—491722
WSS 643
```

The slogan is cut off at the left edge of the sheet; NARA titles it "Let's top it!".

[← Let's Keep It Flying! What Are You Doing to Keep Our E?](https://propagandaarchive.org/collection/lets-keep-it-flying-army-navy-e-1942/) [Life history of the malaria parasite (Plasmodium vivax) in man and the Anopheles mosquito →](https://propagandaarchive.org/collection/life-history-malaria-parasite-public-health-service-1942/)

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- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)