---
title: '''Daitōa sensō ni kachinukō!!'' (Let''s win the Greater East Asia War!) fuel-saving poster, Aichi'
url: https://propagandaarchive.org/collection/lets-win-greater-east-asia-war-poster-1940s/
description: 'Home-front poster: a dark photograph or drawing of a ship under air attack sits above four numbered household rules (save firewood, lignite, gas and…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!['Daitōa sensō ni kachinukō!!' (Let's win the Greater East Asia War!) fuel-saving poster, Aichi](https://propagandaarchive.org/collection/images/lets-win-greater-east-asia-war-poster-1940s.jpg)](https://propagandaarchive.org/collection/images/lets-win-greater-east-asia-war-poster-1940s.jpg)

# 'Daitōa sensō ni kachinukō!!' (Let's win the Greater East Asia War!) fuel-saving poster, Aichi

Home-front poster: a dark photograph or drawing of a ship under air attack sits above four numbered household rules (save firewood, lignite, gas and electricity; switch lamps off; use public baths; share a bath within the neighbourhood association). The war photograph is placed beside a domestic chore, so the saving of fuel at home borrows the standing of the fighting at sea (transfer). The headline is the war's official name, 'Greater East Asia War'.

- **Date:** 1941
- **Period:** [Second World War](https://propagandaarchive.org/collection/#era=wwii)
- **Made by:** Imperial Rule Assistance Association, Aichi Prefecture branch (Taisei Yokusankai Aichi-ken shibu)
- **Region:** [East Asia](https://propagandaarchive.org/collection/#region=east-asia)
- **Country:** [Empire of Japan](https://propagandaarchive.org/collection/#country=empire-of-japan)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state)
- **Regime:** [Showa Japan](https://propagandaarchive.org/collection/#regime=showa-japan)
- **Leader:** [Hideki Tojo](https://propagandaarchive.org/collection/#leader=hideki-tojo)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply)
- **Themes:** [Home front](https://propagandaarchive.org/collection/#theme=home-front), [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance), [War and the military](https://propagandaarchive.org/collection/#theme=war-military)
- **Event:** [World War II](https://propagandaarchive.org/collection/#event=world-war-ii)
- **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/)
- **Regime:** [Empire of Japan, 1937 to 1945](https://propagandaarchive.org/regimes/showa-japan/)
- **Leader:** [Hideki Tōjō](https://propagandaarchive.org/regimes/showa-japan/#hideki-tojo)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Lets_win_the_Greater_East_Asia_War.JPG), retrieved September 29, 2026
- **Rights:** Public domain (Commons tag PD-Japan; Japanese organisation work, term expired by 1995, not restored in US) Imperial Rule Assistance Association, Aichi branch, 1941-1945; scan by Abasaa via Wikimedia Commons, from 'Shiryō ga kataru senjika no kurashi' (Azabu Produce)

## Text on the object

Original (Japanese) · read from the image, not independently checked

```
大東亞戰爭に勝ち拔かう!!

生活の一切を決戰態勢へ
物資は擧げて戰爭需要へ

薪、亞炭
ガス、電氣
の徹底的節約
合理的使用を工夫せよ

必行事項

一、薪亞炭ガス等の燃料は無駄なく極力有效に使用いたしませう。
一、電燈は不要時に必らず消すやうにいたしませう。
一、家庭風呂は努めて差控へ公衆浴場を利用いたしませう。
一、家庭風呂を使用する場合は隣組で共同利用するやうにいたしませう。

大政翼贊會
愛知縣支部
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Let's win the Greater East Asia War!!

Put every part of life on a decisive-battle footing.
Put all materials to war needs.

Firewood, lignite,
gas, electricity:
thorough saving and rational use; work out ways.

Required actions

1. Use fuels such as firewood, lignite and gas without waste and as effectively as possible.
2. Be sure to switch off electric lamps when not needed.
3. Refrain from a household bath as far as possible and use the public bath.
4. Where a household bath is used, share it within the neighbourhood association.

Imperial Rule Assistance Association, Aichi Prefecture Branch
```

Read from the 960 px image; old-style kanji forms as printed (e.g. 戰, 擧, 翼贊, 縣). Small furigana beside the fuel words in item 1 and 3 were not transcribed. Translation is a literal machine translation by Claude, not verified by a fluent reader.

[← Kõik NSV Liidu Ülemnõukogu valimistele! (Everyone to the USSR Supreme Soviet Elections!): Tallinn sweet wrapper](https://propagandaarchive.org/collection/kompvekipaber-ulemnoukogu-valimised-1941/) [Românii basarabeni, Bucovinenii și minoritarii pașnici (leaflet for Bessarabia and Northern Bukovina, Romanian and Russian sides) →](https://propagandaarchive.org/collection/romanian-german-leaflet-bessarabia-1941/)

## Using the same techniques

- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer)
- [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities)
- [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities)
- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer)
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)