---
title: 'The Liberty Loan Is the Cash Register of Patriotism: Has Uncle Sam Rung Up Your Bond Purchase Yet?'
url: https://propagandaarchive.org/collection/liberty-loan-cash-register-of-patriotism-1917/
description: A black silhouette of Uncle Sam holding banknotes presses a key on a cash register marked 'U.S.', beside a headline calling the Liberty Loan the cash
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. The Liberty Loan Is the Cash Register of Patriotism: Has Uncle Sam

[![The Liberty Loan Is the Cash Register of Patriotism: Has Uncle Sam Rung Up Your Bond Purchase Yet?, 1917 US poster: A black](https://propagandaarchive.org/collection/images/liberty-loan-cash-register-of-patriotism-1917.jpg)](https://propagandaarchive.org/collection/images/liberty-loan-cash-register-of-patriotism-1917.jpg)

# The Liberty Loan Is the Cash Register of Patriotism: Has Uncle Sam Rung Up Your Bond Purchase Yet?

A black silhouette of Uncle Sam holding banknotes presses a key on a cash register marked 'U.S.', beside a headline calling the Liberty Loan the cash register of patriotism. The tell is the metaphor that turns a bond purchase into a measurable act of loyalty, followed by practical terms for buying on a monthly plan.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
The Liberty Loan
is the Cash Register of
Patriotism

Has Uncle Sam Rung Up
Your Bond Purchase Yet?

Banks will receive your subscriptions--$50 to
$100,000. You can arrange for purchase on
a little-payment-monthly plan if desired

U.S. CASH REGISTER

Committee of Public Safety, Department of Finance, South Penn Square, Philadelphia
The Colonial Press, Philadelphia
```

The word 'Your' is underlined on the sheet. 'U.S. CASH REGISTER' is lettered on the machine.

[← Liberty Fair, Motor Square Garden, Dec. 13-14](https://propagandaarchive.org/collection/liberty-fair-motor-square-garden-1917/) [Liberty Sowing the Seeds of Victory →](https://propagandaarchive.org/collection/liberty-sowing-the-seeds-of-victory-1917/)

## More propaganda examples that use the same techniques

- [A Little American's Promise](https://propagandaarchive.org/collection/a-little-americans-promise-1917/) (United States · 1917 · Identity fusion, Transfer)
- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [Members of U.S. Food Administration: America Has Promised to Feed the Hungry Millions of Europe, Waste Nothing](https://propagandaarchive.org/collection/america-food-pledge-20-million-tons-1917-1919/) (United States · 1917 · Identity fusion)
- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [50-50 (The Job of Beating Up the Hun)](https://propagandaarchive.org/collection/fifty-fifty-service-series-11-1917/) (United States · 1917 · Name-calling, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [I Am a Soldier of the United States (Service Series No. 12)](https://propagandaarchive.org/collection/i-am-a-soldier-of-the-united-states-service-series-no-12-1917/) (United States · 1917 · Identity fusion, Glittering generalities)