---
title: 'Life-lines to victory: Keep ''em rolling'
url: https://propagandaarchive.org/collection/life-lines-to-victory-union-pacific-1941/
description: 'Union Pacific advertising sheet: a locomotive numbered 3950 and a freight train run beneath a world map on which red arrows fan out from North America'
section: Collection
---

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3. Life-lines to victory: Keep 'em rolling

[![Life-lines to victory: Keep 'em rolling, 1941 US poster: Union Pacific advertising sheet](https://propagandaarchive.org/collection/images/life-lines-to-victory-union-pacific-1941.jpg)](https://propagandaarchive.org/collection/images/life-lines-to-victory-union-pacific-1941.jpg)

# Life-lines to victory: Keep 'em rolling

Union Pacific advertising sheet: a locomotive numbered 3950 and a freight train run beneath a world map on which red arrows fan out from North America to Europe, Africa, Asia and the Pacific. Text: 'Life-lines to victory', 'Keep 'em rolling' and 'The railroads are the backbone of offense'. The tell is the sponsor's shield set beside the war slogan.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LIFE-LINES
to VICTORY

ASIA
ALASKA
GREENLAND
ICELAND
NORTH AMERICA
EUROPE
ASIA
JAPAN
HAWAIIAN ISLANDS
AFRICA
SOUTH AMERICA
AUSTRALIA

3950

UNION PACIFIC
"KEEP 'EM ROLLING"
THE RAILROADS ARE THE BACKBONE OF OFFENSE
```

[← 'Daitōa sensō ni kachinukō!!' (Let's win the Greater East Asia War!) fuel-saving poster, Aichi](https://propagandaarchive.org/collection/lets-win-greater-east-asia-war-poster-1940s/) [Line up! Home nursing class: the nation's power ... a healthy home! →](https://propagandaarchive.org/collection/line-up-home-nursing-class-red-cross-1941/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)