---
title: Linoleum needs this special care, help make these floors last!
url: https://propagandaarchive.org/collection/linoleum-needs-this-special-care-army-1943/
description: 'Army conservation instruction sheet: the word ''Linoleum'' in large white capitals over a mottled brown-and-orange ground.'
section: Collection
---

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3. Linoleum needs this special care, help make these floors last!

[![Linoleum needs this special care, help make these floors last!, 1943 US poster: Army conservation instruction sheet](https://propagandaarchive.org/collection/images/linoleum-needs-this-special-care-army-1943.jpg)](https://propagandaarchive.org/collection/images/linoleum-needs-this-special-care-army-1943.jpg)

# Linoleum needs this special care, help make these floors last!

Army conservation instruction sheet: the word 'Linoleum' in large white capitals over a mottled brown-and-orange ground, with a numbered panel of five floor-care steps and the line 'Help make these floors last!'. It is a practical how-to notice for those looking after Army floors; the technique is faint here, and the plain, everyday instruction style is the nearest fit (plain-folks).

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LINOLEUM
needs this SPECIAL care
1. Sweep daily with soft hair brush to remove dust and grit. Never Use Sweeping Compounds unless specially supplied for linoleum.
2. Clean up mud and stains promptly with cloth or mop dampened with a solution of water and a little Mild white "G.I." soap. No Lye or Harsh Soap Should Ever Be Used.
3. Wipe the washed area immediately with cloth dampened in clear water, and allow to dry.
4. Then wax with thin coat of wax. Polishing is not necessary unless a high lustre is desired.
5. Wax traffic lanes once a week or oftener if necessary to maintain a protective film of wax.
Help make these floors LAST!
U.S. ARMY SAVE CONSERVATION PROGRAM
OFFICE, CHIEF OF ENGINEERS
[imprint:] U. S. GOVERNMENT PRINTING OFFICE 1943 - O - 573965
ARMY CONSERVATION PROJECT NO. 63-L-14
```

Underlining on some words in the steps is not reproduced; capitalisation as printed.

[← Lieut. Wilmeth Sidat-Singh - Fighter Pilot, Athlete](https://propagandaarchive.org/collection/lieut-wilmeth-sidat-singh-fighter-pilot-athlete-alston-1943/) [Lives saved by plasma →](https://propagandaarchive.org/collection/lives-saved-by-plasma-red-cross-1943/)

## More propaganda examples that use the same techniques

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- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)