--- title: Low-Cost Radios in Long An photo poster (Vietnamese poster distributed in Saigon) url: https://propagandaarchive.org/collection/long-an-low-cost-radios-vietnamese-1965/ description: A Vietnamese photo poster headed 'Low-cost radios', subtitled as helping villagers know news at home and abroad and wholesome entertainment. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Low-Cost Radios in Long An photo poster [![Low-Cost Radios in Long An photo poster, 1965 US poster: A Vietnamese photo poster headed 'Low-cost radios', subtitled](https://propagandaarchive.org/collection/images/long-an-low-cost-radios-vietnamese-1965.jpg)](https://propagandaarchive.org/collection/images/long-an-low-cost-radios-vietnamese-1965.jpg) # Low-Cost Radios in Long An photo poster (Vietnamese poster distributed in Saigon) A Vietnamese photo poster headed 'Low-cost radios', subtitled as helping villagers know news at home and abroad and wholesome entertainment. Photographs show a district chief handing and selling transistor radios to elderly villagers, women and children in Tan-Phuoc hamlet, Long-An province, on 18 February 1965, at an official price of 1,000 piastres. The tell is plain-folks: smiling villagers and a handshake with a district chief present the scheme, and a caption reports their thanks. ## Propaganda techniques used in this poster [Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` MÁY THÂU THANH RẺ TIỀN GIÚP ĐỒNG BÀO THÔN QUÊ BIẾT RÕ TIN TỨC TRONG VÀ NGOÀI NƯỚC VÀ GIẢI TRÍ LÀNH MẠNH Song song với công cuộc thiết lập thêm nhiều đài phát thanh địa phương ở các tỉnh lỵ, chương trình bán rẻ 25.000 máy thâu thanh cho đồng bào thôn quê đã được xúc tiến mạnh mẽ. Ngày 18-2-1965, Ty Thông Tin Long-An đã tới ấp tân sinh Tân-Phước, quận Thanh-Đức, tỉnh Long-An để bán một số máy thâu thanh cho đồng bào với giá chính thức là 1.000 đồng một chiếc, trước sự hiện diện của Đại úy Bùi-Văn-Ba, Quận Trưởng quận Thanh-Đức. Đây là đợt nhì của chương trình bán máy thâu thanh tại tỉnh Long-An. Hai em bé vui mừng lắng nghe những chương trình phát thanh của Ban Nhi Đồng. Đại Úy Quận Trưởng trao một máy thâu thanh cho một đồng bào ở Ấp Tân Sinh Tân-Phước. Đồng bào Ấp Tân Sinh Tân- Phước hoan hỉ đã được mua những máy thâu thanh rẻ tiền. Ông Lão nồng nhiệt cám ơn Đại Úy Quận Trưởng đã đích thân đến tận nhà bán máy thâu thanh. Máy thâu thanh là nguồn giải trí của vị bô lão nông dân và người con gái. Vẻ hân hoan đang hiện rõ trên nét mặt hai bà cháu khi mua được một máy thâu thanh. Với máy thâu thanh rẻ tiền đồng bào nông thôn có thể biết rõ tin tức trong và ngoài nước. ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` LOW-COST RADIOS. Helping rural people know news at home and abroad and wholesome entertainment. Alongside the work of setting up more local radio stations in provincial capitals, the programme of selling 25,000 radios cheaply to rural people has been pushed forward strongly. On 18-2-1965 the Long-An Information Service went to Tan-Phuoc new-life hamlet, Thanh-Duc district, Long-An province, to sell a number of radios to the people at the official price of 1,000 dong each, in the presence of Captain Bui-Van-Ba, Thanh-Duc District Chief. This is the second round of the radio-sale programme in Long-An province. Captions: two children happily listen to the Children's Section broadcasts; the District Chief captain hands a radio to a villager in Tan-Phuoc hamlet; the people of Tan-Phuoc hamlet are glad to have bought cheap radios; the old man warmly thanks the District Chief captain for coming in person to his home to sell the radio; the radio is entertainment for the elderly farmer and his daughter; joy shows on the faces of grandmother and grandchild on buying a radio; with the cheap radio, rural people can know news at home and abroad. ``` [← Pictorial Review poster, 65-259: Young American helps Ethiopian villages (English, Addis Ababa)](https://propagandaarchive.org/collection/pictorial-review-65-259-young-american-english-addis-ababa-1965/) [Better Farming Method poster, Better Crops (Thai) →](https://propagandaarchive.org/collection/better-farming-method-yields-better-crops-poster-bangkok-1965/) ## More propaganda examples that use the same techniques - [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities) - ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer) - [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks) - [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities) - ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks) - [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks) - [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer) - [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)