---
title: Look Out! Sabotage - Scotch This by Being Always Alert
url: https://propagandaarchive.org/collection/look-out-sabotage-uk-1939/
description: A red snake forms the initial 'S' of 'Sabotage' under the heading 'Look out!', with the instruction 'Scotch this by being always alert.
section: Collection
---

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3. Look Out! Sabotage - Scotch This by Being Always Alert

[![Look Out! Sabotage - Scotch This by Being Always Alert, 1939 UK poster: A red snake forms the initial 'S' of 'Sabotage' under](https://propagandaarchive.org/collection/images/look-out-sabotage-uk-1939.jpg)](https://propagandaarchive.org/collection/images/look-out-sabotage-uk-1939.jpg)

# Look Out! Sabotage - Scotch This by Being Always Alert

A red snake forms the initial 'S' of 'Sabotage' under the heading 'Look out!', with the instruction 'Scotch this by being always alert. Report suspicious persons & things at once'. The tell is the fear appeal: sabotage is staged as a lurking threat in the form of a snake, with a single prescribed remedy of vigilance and reporting.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LOOK OUT!
SABOTAGE
SCOTCH
THIS
by being
ALWAYS
ALERT
Report suspicious persons & things
AT ONCE
[imprint:] ISSUED BY LONDON PORT EMERGENCY COMMITTEE, AND PRINTED AT THE DOULTON PRESS, 73, MINORIES, E.C.3.
```

[← Linking Home and Factory - Turning the Wheels of War](https://propagandaarchive.org/collection/linking-home-and-factory-uk-1939/) [This Is Luxembourg, One of the United Nations →](https://propagandaarchive.org/collection/luxembourg-this-is-luxembourg-one-of-the-united-nations-1939/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)