---
title: 忠誠 / 作惡 (Loyalty / Evildoing) (Chinese poster distributed in Malaya; NARA title 'Truth and Disillusionment')
url: https://propagandaarchive.org/collection/loyalty-and-evildoing-chinese-malaya-1953/
description: A split poster. Above, a smiling man in a scout-style uniform and wide hat salutes beneath a flag with a crescent.
section: Collection
---

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3. 忠誠 / 作惡 (Loyalty / Evildoing)

[![忠誠 / 作惡 (Loyalty / Evildoing), 1953 US poster: A split poster](https://propagandaarchive.org/collection/images/loyalty-and-evildoing-chinese-malaya-1953.jpg)](https://propagandaarchive.org/collection/images/loyalty-and-evildoing-chinese-malaya-1953.jpg)

# 忠誠 / 作惡 (Loyalty / Evildoing) (Chinese poster distributed in Malaya; NARA title 'Truth and Disillusionment')

A split poster. Above, a smiling man in a scout-style uniform and wide hat salutes beneath a flag with a crescent, a many-pointed star and red and white stripes, beside the word for 'loyalty'. Below, a grimacing man in a red-star cap pushes a plunger box among flames and a wrecked car, beside the word for 'evildoing'. A red seal reads 'Free people, joined in strength, build a free world'. The tell is contrast framing: loyalty is joined to the flag, while the red-star figure is drawn as a distorted saboteur (name-calling by caricature) amid fire (fear-appeal).

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (Chinese) · read from the image, not independently checked

```
忠誠

作惡

[seal, columns read right to left:] 自由人民 / 合力建設 / 自由世界
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Loyalty

Evildoing (committing evil)

[seal:] Free people / join forces to build / a free world
```

Seal characters are arranged in three columns of four characters; the middle column reads 合力建設 and the outer columns 自由人民 and 自由世界.

[← Don't Betray Your Heroes: Don't Sell Your Vote! (poster distributed in the Philippines)](https://propagandaarchive.org/collection/dont-sell-your-vote-philippines-1953/) [Shooresh cartoon on the 1953 dissolution referendum: "155544 votes in favour" and opponents before gallows →](https://propagandaarchive.org/collection/shooresh-referendum-gallows-cartoon-1953/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)