---
title: Lubbers Don't Live! A boastful young salty was Seaman McBride
url: https://propagandaarchive.org/collection/lubbers-dont-live-seaman-mcbride-1943/
description: 'Navy training sheet in verse: a smoking sailor in a fur-collared coat walks the windward side of a storm-swept deck.'
section: Collection
---

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3. Lubbers Don't Live! A boastful young salty was Seaman McBride

[![Lubbers Don't Live! A boastful young salty was Seaman McBride, 1943 US poster: Navy training sheet in verse](https://propagandaarchive.org/collection/images/lubbers-dont-live-seaman-mcbride-1943.jpg)](https://propagandaarchive.org/collection/images/lubbers-dont-live-seaman-mcbride-1943.jpg)

# Lubbers Don't Live! A boastful young salty was Seaman McBride

Navy training sheet in verse: a smoking sailor in a fur-collared coat walks the windward side of a storm-swept deck, then strolls past a rope and a DANGER sign into a wave. The verse closes with his effects being auctioned. The fear-appeal is delivered as comic doggerel aimed at sailors, with the red 'Lubbers Don't Live!' banner as the slogan.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
A BOASTFUL YOUNG SALTY WAS SEAMAN McBRIDE
DURING GALES HE WOULD WALK ON THE WINDWARD SIDE
LUBBERS
DON'T LIVE!
DANGER
UNTIL ONE STORMY NIGHT HE STROLLED OUT OF THE LEE...
(HIS EFFECTS WILL BE AUCTIONED AT QUARTER TO THREE)
[imprint:] U.S. NAVY, BUREAU OF NAVAL PERSONNEL, TRAINING AIDS · · · NAV. PERS. 900,008 A-8
[imprint:] ☆U. S. GOVERNMENT PRINTING OFFICE : 1943-O-561903
```

[← Lubbers Don't Live! Adolph's Little Helpers Number 1001: The Part-Time Lookout](https://propagandaarchive.org/collection/lubbers-dont-live-part-time-lookout-1943/) [Lubbers Don't Live! Short story: Open door, Nazi score, waters roar, swim for shore →](https://propagandaarchive.org/collection/lubbers-dont-live-short-story-1943/)

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- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
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