---
title: Make every minute count - we have no time to lose! Don't slow up the ship!
url: https://propagandaarchive.org/collection/make-every-minute-count-navy-1941/
description: Photograph of Admiral Ernest J. King in uniform speaking with a shipyard worker in a singlet and cap, under a quoted line from King on a red band.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Make every minute count - we have no time to lose! Don't slow up

[![Make every minute count - we have no time to lose! Don't slow up the ship!, 1941 US poster: Photograph of Admiral Ernest J.](https://propagandaarchive.org/collection/images/make-every-minute-count-navy-1941.jpg)](https://propagandaarchive.org/collection/images/make-every-minute-count-navy-1941.jpg)

# Make every minute count - we have no time to lose! Don't slow up the ship!

Photograph of Admiral Ernest J. King in uniform speaking with a shipyard worker in a singlet and cap, under a quoted line from King on a red band. The blue band below reads 'Don't Give Up the Ship!' with 'Give' struck through and 'SLOW' written above. The admiral's quoted words are a testimonial, and the naval slogan carries its prestige onto the work-attendance request.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"Make every minute count-
we have no time to lose !"
ADMIRAL ERNEST J. KING
COMMANDER IN CHIEF U.S. FLEET
AVOID TIME OFF !
AVOID TIME OUT !
Don't Give Up the Ship!
[the word Give is struck through and SLOW is written above it]
[imprint: LUTZ & SHEINKMAN, NEW YORK]
[imprint: INCENTIVE DIVISION, NAVY DEPARTMENT S-8-11M]
```

[← Your community can sponsor a school lunch program for its children](https://propagandaarchive.org/collection/make-america-strong-school-lunch-1941/) [Make our men as fit as our machines: regular physical check-ups with blood tests →](https://propagandaarchive.org/collection/make-our-men-as-fit-as-our-machines-karsakov-1941/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial)
- [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial)
- [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)