---
title: Make every 'second' count... Eat it up!
url: https://propagandaarchive.org/collection/make-every-second-count-eat-it-up-1943/
description: Cartoon of a smiling soldier holding a plate and making a V sign while a cook ladles stew from a pot. Tagged by technique, with source and rights.
section: Collection
---

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3. Make every 'second' count... Eat it up!

[![Make every 'second' count... Eat it up!, 1943 US poster: Cartoon of a smiling soldier holding a plate and making a V sign](https://propagandaarchive.org/collection/images/make-every-second-count-eat-it-up-1943.jpg)](https://propagandaarchive.org/collection/images/make-every-second-count-eat-it-up-1943.jpg)

# Make every 'second' count... Eat it up!

Cartoon of a smiling soldier holding a plate and making a V sign while a cook ladles stew from a pot. The headline plays on 'second' as a second helping, and a yellow shell-shaped disc reads 'Food is ammunition, don't waste it'. The technique is transfer: the weight of ammunition is placed on food, here asked of troops in the mess hall.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MAKE EVERY 'SECOND' COUNT...
EAT IT UP!
FOOD IS AMMUNITION
DON'T WASTE IT
[logo: U.S. ARMY SAVE CONSERVATION PROGRAM]
ARMY CONSERVATION PROJECT NO. 37-O-8
U.S. GOVERNMENT PRINTING OFFICE : 1943--O--556227
THIS POSTER WILL BE DISPLAYED IN MESS HALLS ONLY
```

[← Lumber production is falling behind our war needs](https://propagandaarchive.org/collection/lumber-production-falling-behind-1943/) [U.S. Army Safety Program: Make haste safely →](https://propagandaarchive.org/collection/make-haste-safely-army-safety-program-1943/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)