---
title: 'Next Winter''s Milk Supply for Children and Nursing Mothers Depends on This Season''s Hay: Make Hay While the Sun Shines'
url: https://propagandaarchive.org/collection/make-hay-while-the-sun-shines-milk-1939/
description: A photograph of four workers pitching hay into a rick is framed in painted brick, with a scroll reading 'Next winter's milk supply for children and nursing
section: Collection
---

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3. Next Winter's Milk Supply for Children and Nursing Mothers Depends

[![Next Winter's Milk Supply for Children and Nursing Mothers Depends on This Season's Hay: Make Hay While the Sun Shines, 1939](https://propagandaarchive.org/collection/images/make-hay-while-the-sun-shines-milk-1939.jpg)](https://propagandaarchive.org/collection/images/make-hay-while-the-sun-shines-milk-1939.jpg)

# Next Winter's Milk Supply for Children and Nursing Mothers Depends on This Season's Hay: Make Hay While the Sun Shines

A photograph of four workers pitching hay into a rick is framed in painted brick, with a scroll reading 'Next winter's milk supply for children and nursing mothers depends on this season's hay'. Ordinary haymakers stand for the audience (plain folks), and the proverb 'Make hay while the sun shines' turns the request into a deadline.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Next winter's milk supply for children and nursing mothers depends on this season's hay
MAKE HAY WHILE THE SUN SHINES
BEVERLEY PICK
```

[← 'Let 'em all come: Home Defence Battalions, men 41-55' (British Army recruiting poster)](https://propagandaarchive.org/collection/let-em-all-come-home-defence-battalions-1939/) [Mosquito Bulletin No. 1: Our Target is their Success →](https://propagandaarchive.org/collection/mosquito-bulletin-no-1-1939/)

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