---
title: 'Make your rubber last: watch out for these enemies'
url: https://propagandaarchive.org/collection/make-your-rubber-last-watch-out-enemies-1942/
description: Household rubber-care sheet in grey and black. Three panels on the left show a boot and hose near a hot stove, aprons on a sunlit line.
section: Collection
---

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3. Make your rubber last: watch out for these enemies

[![Make your rubber last: watch out for these enemies, 1942 US poster: Household rubber-care sheet in grey and black](https://propagandaarchive.org/collection/images/make-your-rubber-last-watch-out-enemies-1942.jpg)](https://propagandaarchive.org/collection/images/make-your-rubber-last-watch-out-enemies-1942.jpg)

# Make your rubber last: watch out for these enemies

Household rubber-care sheet in grey and black. Three panels on the left show a boot and hose near a hot stove, aprons on a sunlit line, and oil spilled over a hose, each headed with a 'Don't do this' line. Heat, sunlight and oil are called 'enemies' of rubber; the technique is a mild fear-appeal in a how-to sheet.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
DON'T DO THIS...
[on illustration:] OIL
[on illustration:] GREASE
or THIS...
or THIS...
MAKE
YOUR RUBBER
LAST
Watch out
for these
enemies!
HEAT.... weakens, cracks,
and quickly takes the life out
of rubber.
SUNLIGHT.... harms the
rubber in most household articles.
OIL AND GREASE....
rubber absorbs oil or grease-
then swells and becomes weak.
Remove oil or grease as soon
after contact with rubber as
possible.
BUREAU OF HOME ECONOMICS
U.S. DEPARTMENT OF AGRICULTURE
[imprint: GOVERNMENT PRINTING OFFICE : 1942—O—477986]
```

[← Make your rubber last: nipples and rubber sheeting](https://propagandaarchive.org/collection/make-your-rubber-last-nipples-rubber-sheets-1942/) [Man the guns, Join the Navy →](https://propagandaarchive.org/collection/man-the-guns-join-the-navy-1942/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)