---
title: 'Malaya Today, Picture Set E, no. 10: Old People''s Home rebuilt by volunteers in a Malayan Chinese New Village (English photo poster distributed in Malaya)'
url: https://propagandaarchive.org/collection/malaya-today-set-e-10-old-peoples-home-new-village-1953/
description: Elderly villagers look up at a timber building under construction while a young man points to the roof and a man leans from a window.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Malaya Today, Picture Set E, no. 10: Old People's Home rebuilt

[![Malaya Today, Picture Set E, no. 10: Old People's Home rebuilt by volunteers in a Malayan Chinese New Village, 1953 US](https://propagandaarchive.org/collection/images/malaya-today-set-e-10-old-peoples-home-new-village-1953.jpg)](https://propagandaarchive.org/collection/images/malaya-today-set-e-10-old-peoples-home-new-village-1953.jpg)

# Malaya Today, Picture Set E, no. 10: Old People's Home rebuilt by volunteers in a Malayan Chinese New Village (English photo poster distributed in Malaya)

Elderly villagers look up at a timber building under construction while a young man points to the roof and a man leans from a window. The caption credits youthful volunteers with the rebuilding and states a government contribution of 16 lbs. of rice a month to each elderly person in such circumstances. The tell is glittering-generalities: 'admire' and 'youthful volunteers' frame the project in favourable terms.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MALAYA TODAY  PICTURE SET "E"  SOCIAL WELFARE

Its future tenants admire the Old People's Home in process of being re-built by youthful volunteers in a Malayan Chinese New Village. Government contributes 16 lbs. of rice a month each to the Federation's old folks in such circumstances.

[10]
```

Sheet number appears in a circle at lower left.

[← 聯合國會員國國旗 (Flags of the United Nations member states; Chinese poster distributed in Asia)](https://propagandaarchive.org/collection/flags-of-the-united-nations-chinese-1953/) [Malaya Today, Picture Set E, no. 4: Preparing dinner at Serendah Boys' Home (English photo poster distributed in Malaya) →](https://propagandaarchive.org/collection/malaya-today-set-e-4-serendah-boys-home-1953/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)