---
title: 'Malaya Today, Picture Set E, no. 7: British woman welfare worker in a Malayan New Village (English photo poster distributed in Malaya)'
url: https://propagandaarchive.org/collection/malaya-today-set-e-7-british-welfare-worker-new-village-1953/
description: A woman in a striped dress reaches toward an elderly woman who holds a small child in a doorway flanked by Chinese-character scrolls.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Malaya Today, Picture Set E, no. 7: British woman welfare worker

[![Malaya Today, Picture Set E, no. 7: British woman welfare worker in a Malayan New Village, 1953 US poster: A woman](https://propagandaarchive.org/collection/images/malaya-today-set-e-7-british-welfare-worker-new-village-1953.jpg)](https://propagandaarchive.org/collection/images/malaya-today-set-e-7-british-welfare-worker-new-village-1953.jpg)

# Malaya Today, Picture Set E, no. 7: British woman welfare worker in a Malayan New Village (English photo poster distributed in Malaya)

A woman in a striped dress reaches toward an elderly woman who holds a small child in a doorway flanked by Chinese-character scrolls. The caption names her a British voluntary welfare worker asking the needs of a 'cheerful granny' in a New Village. The tell is glittering-generalities: the single word 'cheerful' and the smiling pose stand in for the wellbeing of the whole settlement.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MALAYA TODAY  PICTURE SET "E"  SOCIAL WELFARE

A British woman voluntary welfare worker enquires the needs of a cheerful granny in a Malayan New Village.

[7]
```

Sheet number appears in a circle at lower left. Chinese characters on door scrolls are not transcribed.

[← Malaya Today, Picture Set E, no. 6: Methodist Youth Fellowship building at Gunong Rapat (English photo poster distributed in Malaya)](https://propagandaarchive.org/collection/malaya-today-set-e-6-methodist-youth-gunong-rapat-1953/) [Malaya Today, Picture Set E, no. 8: Malay Women's Institute visit to Radio Malaya (English photo poster distributed in Malaya) →](https://propagandaarchive.org/collection/malaya-today-set-e-8-womens-institute-radio-malaya-1953/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)