---
title: Man-Power, Petrol and Rubber Are Released for the War Effort When You Carry Your Shopping Home
url: https://propagandaarchive.org/collection/man-power-petrol-rubber-carry-shopping-uk-1939/
description: Brush lettering reads 'Man-power, petrol and rubber are released for the war effort when you carry your shopping home'.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Man-Power, Petrol and Rubber Are Released for the War Effort When You

[![Man-Power, Petrol and Rubber Are Released for the War Effort When You Carry Your Shopping Home, 1939 UK poster: Brush](https://propagandaarchive.org/collection/images/man-power-petrol-rubber-carry-shopping-uk-1939.jpg)](https://propagandaarchive.org/collection/images/man-power-petrol-rubber-carry-shopping-uk-1939.jpg)

# Man-Power, Petrol and Rubber Are Released for the War Effort When You Carry Your Shopping Home

Brush lettering reads 'Man-power, petrol and rubber are released for the war effort when you carry your shopping home', with a royal coat of arms and 'Ministry of War Transport' at top. It is a plain instruction with a stated rationale; the only loose element is 'the war effort', a virtue phrase that is not quantified on the poster.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MINISTRY OF WAR TRANSPORT
Man-power,
petrol and
rubber are
released for
the war effort
when you carry
your shopping
home
[imprint:] Printed for H.M. Stationery Office by Geo. Gibbons Ltd.  51/2359
```

[← Make Nursing Your War Job - It's War Work with a Future](https://propagandaarchive.org/collection/make-nursing-your-war-job-uk-1939/) [Consejo Obrero Nacional →](https://propagandaarchive.org/collection/mexico-consejo-obrero-nacional-1939/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)
