--- title: '''The Personality of E. C. McCullough & Co.'': Manila printer''s advertisement, The Philippine Review, 1920' url: https://propagandaarchive.org/collection/mccullough-personality-ad-philippine-review-1920/ description: A full-page text advertisement by a Manila printing firm tells a founder's story, reports an offer to split profits 'fifty-fifty' with employees, and… section: Collection --- [Collection](https://propagandaarchive.org/collection/) **Content note:** Employer advertisement calling labour organisers 'agitators'. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was) [!['The Personality of E. C. McCullough & Co.': Manila printer's advertisement, The Philippine Review, 1920](https://propagandaarchive.org/collection/images/mccullough-personality-ad-philippine-review-1920.jpg)](https://propagandaarchive.org/collection/images/mccullough-personality-ad-philippine-review-1920.jpg) # 'The Personality of E. C. McCullough & Co.': Manila printer's advertisement, The Philippine Review, 1920 A full-page text advertisement by a Manila printing firm tells a founder's story, reports an offer to split profits 'fifty-fifty' with employees, and says the firm's men love its service 'despite the petty hindrances of agitators'. It ends by asking readers to use their influence for 'these high ideals'. The label 'agitators' and the phrases 'human kindness and fellowship' are the tells. ## Text on the object Original (English) · read from the image, not independently checked ``` THE PHILIPPINE REVIEW The Personality of E. C. McCullough & Co. Over twenty years ago, E. C. McCullough started a tiny print-shop in Manila, and there, with two or three employees, began the business which to-day is the largest of its kind in the Orient. Mr. E. C. McCullough—a practical dreamer—imagined a great business, and securing the services of the most efficient men available, wrought steadily until the dream became a reality. And when his dream came true he was still unsatisfied. The picture seemed incomplete. So he turned his thoughts to the men with whom he had toiled shoulder to shoulder, up the long trail of successful achievements.. Said he, "You furnish the labor, I will furnish the capital, and I will split the profits fifty-fifty with you." And so, with one deft stroke, the McCullough picture was tinted with the glowing shades of human kindness and fellowship between employer and employed. The result is that, despite the petty hindrances of agitators, McCULLOUGH MEN LOVE McCULLOUGH SERVICE—and McCullough products show it. They show it in their sterling qualities—sincerity of tone, and that indefinable charm of make-up—which bespeak not merely exceptional ability, but also that unity of purpose without which the highest class of printing is impossible. May we request that you use your influence to help us maintain these high ideals in the McCullough organization? E. C. McCullough & Co. Incorporated Phone 800 Calle Echagüe ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` Printed in English; no translation needed. ``` Header 'THE PHILIPPINE REVIEW' and page number 'IV' are from the running head; the firm's name appears in a script logotype at the foot. [← "Zmaga je naša!" Carinthian plebiscite leaflet (1920)](https://propagandaarchive.org/collection/zmaga-je-nasa-plebiscite-leaflet-1920/) [Völkischer Beobachter, "Macht ganze Arbeit mit den Juden!" (Make a clean job of the Jews!), 10 March 1920 →](https://propagandaarchive.org/collection/voelkischer-beobachter-macht-ganze-arbeit-mit-den-juden-1920/) ## Using the same techniques - [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking) - [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers. - [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling) - [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer) - [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling) - [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd. - [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)