---
title: Member of the United States Food Administration (Window Card)
url: https://propagandaarchive.org/collection/member-of-united-states-food-administration-window-card-1917/
description: A card bearing the words 'Member of United States Food Administration' surrounds a shield of stars and stripes ringed by a wheat wreath.
section: Collection
---

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3. Member of the United States Food Administration (Window Card)

[![Member of the United States Food Administration, 1917 US poster: A card bearing the words 'Member of United States Food](https://propagandaarchive.org/collection/images/member-of-united-states-food-administration-window-card-1917.jpg)](https://propagandaarchive.org/collection/images/member-of-united-states-food-administration-window-card-1917.jpg)

# Member of the United States Food Administration (Window Card)

A card bearing the words 'Member of United States Food Administration' surrounds a shield of stars and stripes ringed by a wheat wreath, with a line asking the household to hang it in the front window. The card has no argument; it works as a public badge of pledged participation in food conservation. The tell of identity-fusion is the display itself, which makes the household's compliance visible to neighbours and part of its identity.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MEMBER OF
UNITED STATES
FOOD
ADMINISTRATION

PLEASE HANG THIS CARD IN YOUR FRONT WINDOW
```

[← Major General George S. Gibbs, Chief Signal Officer, U.S. Army Signal Corps](https://propagandaarchive.org/collection/major-general-george-s-gibbs-chief-signal-officer-1917-1919/) [Member of U.S. Food Administration: Food Will Win the War →](https://propagandaarchive.org/collection/member-us-food-administration-food-will-win-the-war-1917/)

## More propaganda examples that use the same techniques

- [A Little American's Promise](https://propagandaarchive.org/collection/a-little-americans-promise-1917/) (United States · 1917 · Identity fusion, Transfer)
- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [Members of U.S. Food Administration: America Has Promised to Feed the Hungry Millions of Europe, Waste Nothing](https://propagandaarchive.org/collection/america-food-pledge-20-million-tons-1917-1919/) (United States · 1917 · Identity fusion)
- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [50-50 (The Job of Beating Up the Hun)](https://propagandaarchive.org/collection/fifty-fifty-service-series-11-1917/) (United States · 1917 · Name-calling, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [I Am a Soldier of the United States (Service Series No. 12)](https://propagandaarchive.org/collection/i-am-a-soldier-of-the-united-states-service-series-no-12-1917/) (United States · 1917 · Identity fusion, Glittering generalities)