---
title: Men! 38-45 You can serve in the U.S. Coast Guard
url: https://propagandaarchive.org/collection/men-38-45-you-can-serve-in-the-us-coast-guard-1944/
description: 'Coast Guard recruiting poster aimed at older men: a painted half-length portrait of a chief petty officer in a white cap.'
section: Collection
---

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3. Men! 38-45 You can serve in the U.S. Coast Guard

[![Men! 38-45 You can serve in the U.S. Coast Guard, 1944 US poster: Coast Guard recruiting poster aimed at older men](https://propagandaarchive.org/collection/images/men-38-45-you-can-serve-in-the-us-coast-guard-1944.jpg)](https://propagandaarchive.org/collection/images/men-38-45-you-can-serve-in-the-us-coast-guard-1944.jpg)

# Men! 38-45 You can serve in the U.S. Coast Guard

Coast Guard recruiting poster aimed at older men: a painted half-length portrait of a chief petty officer in a white cap, set against a red and cloud-streaked background, with the word 'MEN!' in large orange letters and the age range 38-45 beneath. The technique is faint here; the uniformed portrait lends the service's standing to the appeal (transfer), and the age range is the offer.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MEN!
38 - 45
YOU CAN SERVE IN THE
U.S. COAST GUARD
[signature: C. W. Bentley]
[imprint: 12-44]
[imprint: LITHO. IN U.S.A.]
```

[← Match your tires! Make tires last](https://propagandaarchive.org/collection/match-your-tires-army-conservation-1944/) [Men wanted today to work on pulpwood cutting, logging and in saw mills →](https://propagandaarchive.org/collection/men-wanted-today-pulpwood-logging-saw-mills-1944/)

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- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)