---
title: 'Milk and Money: Vital for victory! Put part of every milk check in war bonds'
url: https://propagandaarchive.org/collection/milk-and-money-vital-for-victory-war-bonds-1943/
description: 'War bond poster over a black-and-white photograph of a farmstead: a man reading mail at the roadside mailbox and a milk-can truck waiting in the drive.'
section: Collection
---

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3. Milk and Money: Vital for victory! Put part of every milk check in war

[![Milk and Money: Vital for victory! Put part of every milk check in war bonds, 1943 US poster: War bond poster over](https://propagandaarchive.org/collection/images/milk-and-money-vital-for-victory-war-bonds-1943.jpg)](https://propagandaarchive.org/collection/images/milk-and-money-vital-for-victory-war-bonds-1943.jpg)

# Milk and Money: Vital for victory! Put part of every milk check in war bonds

War bond poster over a black-and-white photograph of a farmstead: a man reading mail at the roadside mailbox and a milk-can truck waiting in the drive. Red type reads 'Milk and Money' and 'Vital for Victory!', with 'Put Part of Every Milk Check in War Bonds' below and a Minuteman statue figure. The ordinary farm scene is plain folks; the Minuteman figure transfers Revolutionary-era authority to the purchase.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MILK and MONEY
Vital for Victory!
Put Part of Every
Milk Check in
WAR BONDS
[on the truck:] [illegible]
[imprint:] ☆ U. S. GOVERNMENT PRINTING OFFICE : 1943—O-538479
```

[← Metal at the Fighting Front](https://propagandaarchive.org/collection/metal-at-the-fighting-front-1943/) [Money by the billions for: →](https://propagandaarchive.org/collection/money-by-the-billions-1943/)

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- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
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- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
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