---
title: More toolie you crackie, more happy jappie
url: https://propagandaarchive.org/collection/more-toolie-you-crackie-1941/
description: 'Company-sponsored plant poster: a yellow-skinned caricature of a Japanese soldier with a star-badged cap, exaggerated teeth and drooling mouth.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. More toolie you crackie, more happy jappie

**Content note:** Yellow-skinned caricature of a Japanese soldier with exaggerated teeth, and the slur 'Jappie' and mock-pidgin speech, printed as issued. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![More toolie you crackie, more happy jappie, 1941 US poster: Company-sponsored plant poster](https://propagandaarchive.org/collection/images/more-toolie-you-crackie-1941.jpg)](https://propagandaarchive.org/collection/images/more-toolie-you-crackie-1941.jpg)

# More toolie you crackie, more happy jappie

Company-sponsored plant poster: a yellow-skinned caricature of a Japanese soldier with a star-badged cap, exaggerated teeth and drooling mouth, surrounded by broken cutting tools, under mock-pidgin speech and the employee prize slogan 'Nations Fall When Workers Stall'. Name-calling (the slur 'Jappie', pidgin and caricature) carries a warning that broken tools help the enemy.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
MORE TOOLIE
YOU CRACKIE
More Happy Jappie
Nations Fall When Workers Stall
EMPLOYEE PRIZE WINNING SLOGAN
ALBERT H. WEINBRENNER CO. MILWAUKEE ★ MARSHFIELD ★ MERRILL ★ ANTIGO
[imprint: COPYRIGHT, 194[illegible], MANDEL ENGRAVING CO. & ART STUDIOS, INC., MILWAUKEE, WIS.]
[imprint: LITHO IN U. S. OF A.]
```

[← More! More of everything, quick!](https://propagandaarchive.org/collection/more-more-of-everything-quick-1941/) [Mosquitoes, dashing through the seas at express train speed →](https://propagandaarchive.org/collection/mosquitoes-pt-boats-1941/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)