---
title: Muchas vidas se salvaron, Peru drought aid poster (Spanish poster distributed in Lima)
url: https://propagandaarchive.org/collection/muchas-vidas-se-salvaron-peru-drought-aid-spanish-1958/
description: A Peruvian drought-relief poster. A seated man in a poncho and hat, a woman and a boy sit before mountains beside sacks marked CEBADA and TRIGO (barley.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Muchas vidas se salvaron, Peru drought aid poster

[![Muchas vidas se salvaron, Peru drought aid poster, 1958 US poster: A Peruvian drought-relief poster](https://propagandaarchive.org/collection/images/muchas-vidas-se-salvaron-peru-drought-aid-spanish-1958.jpg)](https://propagandaarchive.org/collection/images/muchas-vidas-se-salvaron-peru-drought-aid-spanish-1958.jpg)

# Muchas vidas se salvaron, Peru drought aid poster (Spanish poster distributed in Lima)

A Peruvian drought-relief poster. A seated man in a poncho and hat, a woman and a boy sit before mountains beside sacks marked CEBADA and TRIGO (barley, wheat). The headline says many lives were saved and the foot credits a Peru-United States cooperative program for drought victims. The tell is plain-folks: named, ordinary highland villagers carry the claim that the aid worked, with no figures given.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Spanish) · read from the image, not independently checked

```
Muchas vidas se salvaron

CEBADA
TRIGO

PROGRAMA COOPERATIVO PERU-ESTADOS UNIDOS DE AYUDA
PARA LOS AFECTADOS POR LA SEQUIA

IMP. "EL CONDOR" AMARGURA 983 LIMA-PERU
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Many lives were saved

BARLEY
WHEAT

PERU-UNITED STATES COOPERATIVE PROGRAM OF AID
FOR THOSE AFFECTED BY THE DROUGHT

Printed by "El Condor", Amargura 983, Lima, Peru
```

Pencilled English glosses added by an archivist or the distribution post are not part of the printed text.

[← In a Changing World poster (Marathi, distributed in India)](https://propagandaarchive.org/collection/in-a-changing-world-marathi-india-1958/) [Propaganda Pamphlets poster, No. 66 (Quechua, USIS Lima) →](https://propagandaarchive.org/collection/propaganda-pamphlets-poster-66-quechua-peru-1958/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)
