--- title: My Chanh Comes to Life Again url: https://propagandaarchive.org/collection/my-chanh-comes-to-life-again-1967/ description: A photo-montage poster headed 'My Chanh Lights Up' describes a village where, it says, the National Liberation Front brought ruin and the Pacification section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. My Chanh Comes to Life Again [![My Chanh Comes to Life Again, 1967 US poster: A photo-montage poster headed 'My Chanh Lights Up' describes a village where](https://propagandaarchive.org/collection/images/my-chanh-comes-to-life-again-1967.jpg)](https://propagandaarchive.org/collection/images/my-chanh-comes-to-life-again-1967.jpg) # My Chanh Comes to Life Again A photo-montage poster headed 'My Chanh Lights Up' describes a village where, it says, the National Liberation Front brought ruin and the Pacification and Rural Construction programme brought schools, a market and roads. Photographs show a classroom, children around a district chief, a school sign giving rebuild dates and a market stall of cloth. A before-and-after contrast is built from the poster's own account of the Front and of the programme. ## Propaganda techniques used in this poster [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` MỸ CHÁNH BỪNG SÁNG Lớp học này, trong ba năm qua chỉ là đống gạch vụn, nay đã vui tươi, từng bừng với tiếng hát vang lừng của thiếu nhi Mỹ Chánh. Từ ngày có chương trình BÌNH ĐỊNH VÀ XÂY DỰNG NÔNG THÔN cùng Liên Đoàn Quân chính Lê Lợi tiếng cười đùa vui vẻ đang trở lại sân trường Tiểu Học Mỹ Chánh. Tiếng trẻ thơ trong bài ca 'NÔNG THÔN QUẬT KHỞI' đang vây quanh Quận trưởng quận Phù Mỹ tại sân trường Tiểu học Mỹ Chánh 'Mặt trận Giải phóng Miền Nam đã đến xã Mỹ Chánh với một bàn tay tàn bạo. Nhân dân đã không còn gì. Xã Mỹ Chánh đã là hiện thân của chết chóc, thê lương, điêu tàn. Thế rồi, theo sau những cuộc hành quân qui mô nhằm tận diệt địch, chương trình Bình Định và Xây Dựng Nông Thôn đã về Xã Mỹ Chánh cùng Liên Đoàn Quân Chính Lê Lợi. Xã Mỹ Chánh đã bừng sáng. Xã Mỹ Chánh đã và đang bắt đầu có tất cả, như tất cả vạn vật phải được nhìn thấy tươi sáng, từng bừng ... Ngày 1—2—67 các đoàn quân chính đã cùng nhân dân trong Xã khởi công tái thiết trường học, chợ búa, đường xá, cầu cống, nhà cửa v.v....' [School sign] TRƯỜNG TIỂU-HỌC MỸ-CHÁNH - ĐÃ BỊ VIỆT-CỘNG PHÁ HOẠI NĂM 1965 - ĐƯỢC TÁI THIẾT BỞI NHÂN DÂN TRONG XÃ VÀ LIÊN-ĐOÀN QUÂN CHÍNH LÊ-LỢI - KHỞI CÔNG NGÀY 12-3-1967 - HOÀN THÀNH NGÀY 10-4-67 Các loại hàng hoá đã theo nhân dân các vùng đổ về chợ An Lương Mỹ Chánh. Sự phát triển ngày nay đã khiến người dân Mỹ Chánh hoàn toàn quên đi hình ảnh bãi tha ma sâu thẳm ngày nào. SP-1920 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` MY CHANH LIGHTS UP This classroom, for three years just a pile of broken bricks, is now cheerful and lively with the ringing song of the children of My Chanh. Since the day of the PACIFICATION AND RURAL CONSTRUCTION programme together with the Le Loi Civil-Military Task Force, the sound of cheerful play has been returning to the yard of My Chanh Primary School. The children's voices in the song 'THE COUNTRYSIDE RISES UP' are gathered around the Chief of Phu My District in the yard of My Chanh Primary School. 'The National Liberation Front came to My Chanh village with a cruel hand. The people had nothing left. My Chanh village had become the embodiment of death, desolation and ruin. Then, following large-scale operations aimed at wiping out the enemy, the Pacification and Rural Construction programme came to My Chanh village together with the Le Loi Civil-Military Task Force. My Chanh village has lit up. My Chanh village has begun, and is beginning, to have everything, as everything must be seen bright and lively ... On 1-2-67 the civil-military teams together with the people of the village began rebuilding schools, markets, roads, bridges, houses, etc....' [School sign] MY-CHANH PRIMARY SCHOOL - DESTROYED BY THE VIET CONG IN 1965 - REBUILT BY THE PEOPLE OF THE VILLAGE AND THE LE-LOI CIVIL-MILITARY TASK FORCE - STARTED 12-3-1967 - COMPLETED 10-4-67 Goods have followed people from the surrounding areas pouring into the An Luong My Chanh market. Today's development has made the people of My Chanh completely forget the image of the deep graveyard of former days. SP-1920 ``` [← The Massacre of Long My (Cuộc tàn sát đẫm máu tại Long-Mỹ)](https://propagandaarchive.org/collection/massacre-of-long-my-1967/) [Nông phẩm mới đem lại sự sung túc cho nhà nông tỉnh Phong-Dinh (New Crops Bring Prosperity to the Farmers of Phong Dinh Province) →](https://propagandaarchive.org/collection/new-crops-prosperity-phong-dinh-farmers-sugar-baby-1967/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus) - [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page. - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.