---
title: '"Na atoomreagan geen zonneschijn": banner at a Dutch anti-nuclear demonstration'
url: https://propagandaarchive.org/collection/na-atoomreagan-banner-1982/
description: Marchers in The Hague carry a hand-lettered banner reading 'NA ATOOMREAGAN GEEN ZONNESCHIJN'.
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!["Na atoomreagan geen zonneschijn": banner at a Dutch anti-nuclear demonstration](https://propagandaarchive.org/collection/images/na-atoomreagan-banner-1982.jpg)](https://propagandaarchive.org/collection/images/na-atoomreagan-banner-1982.jpg)

# "Na atoomreagan geen zonneschijn": banner at a Dutch anti-nuclear demonstration

Marchers in The Hague carry a hand-lettered banner reading 'NA ATOOMREAGAN GEEN ZONNESCHIJN'. It turns the Dutch proverb 'after rain comes sunshine' into 'after atom-Reagan, no sunshine', fusing the U.S. president's surname into 'atomic rain' (fallout). A loaded coinage stands in for an argument about deployment policy, and the fallout image carries the warning.

- **Date:** April 17, 1982
- **Period:** [Cold War](https://propagandaarchive.org/collection/#era=cold-war)
- **Made by:** Participants in an anti-nuclear-weapons demonstration, The Hague (photographed by Anefo)
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [Netherlands](https://propagandaarchive.org/collection/#country=netherlands)
- **Medium:** [Signs and banners](https://propagandaarchive.org/collection/#medium=sign-banner)
- **Issuer type:** [Movement](https://propagandaarchive.org/collection/#actor=movement)
- **Regime:** [Van Agt Government](https://propagandaarchive.org/collection/#regime=van-agt-government)
- **Leader:** [Dries van Agt](https://propagandaarchive.org/collection/#leader=dries-van-agt)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support)
- **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Science and technology](https://propagandaarchive.org/collection/#theme=science-technology)
- **Event:** [Euromissile Crisis](https://propagandaarchive.org/collection/#event=euromissile-crisis)
- **Techniques:** [Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Nationaal Archief (Fotocollectie Anefo), via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Demonstratie_in_Den_Haag_tegen_kernwapens_spandoek_na_atoomreagan_geen_zonnesch,_Bestanddeelnr_932-1086.jpg), retrieved September 29, 2026
- **Rights:** CC0 1.0 (Nationaal Archief / Anefo release; Commons file page tagged CC0) Anefo / Nationaal Archief, item 932-1086 (CC0; no attribution required)

## Text on the object

Original (Dutch) · read from the image, not independently checked

```
NA ATOOMREAGAN
GEEN ZONNESCHIJN

(placard, left foreground)
STOP de neutronen BOM
stop de kernwapen wedloop
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
AFTER ATOM-REAGAN [pun on 'atoomregen', atomic rain] NO SUNSHINE

(placard) STOP the neutron BOMB / stop the nuclear-weapon arms race
```

The final 'IJ' of ZONNESCHIJN is lettered with a reversed J on the banner. A second placard at the left edge is partly cut off and repeats 'stop de kernwapen wedloop'.

[← Apartheid Kills: Stop the Tour, Day of Shame (Wellington protest poster, 1981)](https://propagandaarchive.org/collection/apartheid-kills-stop-the-tour-wellington-1981/) ["Frontul Democrației și Unității Socialiste - cel mai larg organism politic": Romanian wall chart →](https://propagandaarchive.org/collection/romanian-front-of-democracy-and-socialist-unity-1985/)

## Using the same techniques

- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (1521 · Name-calling, Card stacking)
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Mar 1770 · Name-calling, Card stacking)
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling)
- [Exit Liberté a la Francois! or Buonaparte closing the Farce of Egalité, at St. Cloud (James Gillray)](https://propagandaarchive.org/collection/exit-liberte-buonaparte-gillray-1799/) (Nov 21, 1799 · Name-calling)
- [Van Moscouw tot Elba moest ik wyken (From Moscow to Elba I had to give way), Napoleon caricature by Wijnand Esser](https://propagandaarchive.org/collection/van-moscouw-tot-elba-napoleon-esser-1814/) (1814 · Name-calling)