--- title: 'Nanyang Brothers Tobacco advertisement: "Chinese people love Chinese goods" (Chinese Mail, Hong Kong, 1925)' url: https://propagandaarchive.org/collection/nanyang-brothers-tobacco-chinese-love-chinese-goods-1925/ description: Newspaper advertisement in which a tin and a loose cigarette marked 'Double Cross, 50 Cigarettes' sit against a background made entirely of one repeated… section: Collection --- [Collection](https://propagandaarchive.org/collection/) [![Nanyang Brothers Tobacco advertisement: "Chinese people love Chinese goods" (Chinese Mail, Hong Kong, 1925)](https://propagandaarchive.org/collection/images/nanyang-brothers-tobacco-chinese-love-chinese-goods-1925.png)](https://propagandaarchive.org/collection/images/nanyang-brothers-tobacco-chinese-love-chinese-goods-1925.png) # Nanyang Brothers Tobacco advertisement: "Chinese people love Chinese goods" (Chinese Mail, Hong Kong, 1925) Newspaper advertisement in which a tin and a loose cigarette marked 'Double Cross, 50 Cigarettes' sit against a background made entirely of one repeated line of characters, 'Chinese people love Chinese goods / Chinese cigarettes / China'. The slogan is printed hundreds of times as if the whole readership already said it, and it attaches national loyalty to a brand of cigarette. - **Date:** December 22, 1925 - **Period:** [Interwar](https://propagandaarchive.org/collection/#era=interwar) - **Made by:** Nanyang Brothers Tobacco Co., Ltd (Hong Kong and Shanghai) - **Region:** [East Asia](https://propagandaarchive.org/collection/#region=east-asia) - **Country:** [British Hong Kong](https://propagandaarchive.org/collection/#country=british-hong-kong) - **Medium:** [Advertisement](https://propagandaarchive.org/collection/#medium=advertisement) - **Issuer type:** [Corporation](https://propagandaarchive.org/collection/#actor=corporation) - **Regime:** [British Hong Kong](https://propagandaarchive.org/collection/#regime=british-hong-kong) - **Leader:** [Cecil Clementi](https://propagandaarchive.org/collection/#leader=cecil-clementi) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support) - **Themes:** [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance), [Empire and colonialism](https://propagandaarchive.org/collection/#theme=empire-colonialism) - **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Wikimedia Commons (Chinese Mail, Hong Kong, 22 December 1925)](https://commons.wikimedia.org/wiki/File:Chinese_Mail_19251222_%E5%8D%97%E6%B4%8B%E5%85%84%E5%BC%9F%E7%85%99%E8%8D%89%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8%E5%91%8A%E7%99%BD.png), retrieved September 29, 2026 - **Rights:** Public domain (published 1925; Wikimedia Commons tags it PD-1996, published outside the US before 1989) Chinese Mail (Hong Kong), 22 December 1925, via Wikimedia Commons ## Text on the object Original (Chinese) · read from the image, not independently checked ``` 中國人愛中國貨 中國人愛中國烟 中國人愛中國 [the three lines repeat across the whole background] DOUBLE CROSS 50 CIGARETTES [smaller label text on the tin: illegible] [banner at foot, printed right to left] 白告司公限有草煙弟兄洋南 (南洋兄弟煙草有限公司告白) ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` Chinese people love Chinese goods Chinese people love Chinese cigarettes Chinese people love China [the three lines repeat across the whole background] DOUBLE CROSS 50 CIGARETTES [smaller label text on the tin: illegible] [banner at foot] Notice of the Nanyang Brothers Tobacco Company, Limited ``` The background text is a tiled slogan; the three lines were read from the repeated blocks and from the Commons description. Some cells are broken by the picture. The banner is printed right to left and is also given in normal reading order in brackets. [← 東江陳軍餉械 英國 (Chen's East River Army: Pay and Arms, Britain), Canton newspaper cartoon](https://propagandaarchive.org/collection/east-river-chen-army-pay-arms-canton-1925/) ["Jungles Today, Gold Mines Tomorrow" (Empire Marketing Board, 1926) →](https://propagandaarchive.org/collection/jungles-today-gold-mines-tomorrow-1926/) ## Using the same techniques - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer) - [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities) - [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities) - [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon) - [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer) - [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)