---
title: A New Chieu Hoi Village in Gia Dinh
url: https://propagandaarchive.org/collection/new-chieu-hoi-village-gia-dinh-1966/
description: A Chieu Hoi poster (code SP-1289) shows three photographs of returned Viet Cong ralliers ('quy chanh vien') building a new village at Phuong-Hoang in Go
section: Collection
---

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3. A New Chieu Hoi Village in Gia Dinh

[![A New Chieu Hoi Village in Gia Dinh, 1966 US poster: A Chieu Hoi poster (code SP-1289) shows three photographs of returned](https://propagandaarchive.org/collection/images/new-chieu-hoi-village-gia-dinh-1966.jpg)](https://propagandaarchive.org/collection/images/new-chieu-hoi-village-gia-dinh-1966.jpg)

# A New Chieu Hoi Village in Gia Dinh

A Chieu Hoi poster (code SP-1289) shows three photographs of returned Viet Cong ralliers ('quy chanh vien') building a new village at Phuong-Hoang in Go Vap district, Gia Dinh: a column with shovels, a traditional ceremony attended by officials and a U.S. officer, and a timber house frame. The text gives dates in May and June 1966 and says the government helps the ralliers to 'a new peaceful, warm life', closing with the slogan 'Chieu Hoi expresses compassion'. The sheet presents only the programme's successes and benefits, the tell of card-stacking.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
LÀNG CHIÊU HỒI MỚI
tại
GIA-ĐỊNH

Ngày 5-5-1966, tại Trung Tâm Chiêu-Hồi Trung-Ương, 100 quy chánh viên đã làm lễ xuất phát tình nguyện đi làm làng Chiêu-Hồi tại khu Phượng-Hoàng thuộc Xã Thạnh-Lộc quận Gò-Vấp, Gia-Định.

Sau gần một tháng ra công đáp nền, xẻ mương, chuẩn bị đủ các vật liệu xây cất, ngày 24 tháng 6, 1966, Ông Đinh Thạch-Bích, Phụ Tá Khối Chiêu-Hồi, Đại Diện ông Uỷ Viên T.T.C.H. đã đến chủ tọa lễ dựng nhà mới cho quy chánh viên. Một lễ nghi cổ truyền được cử hành ngay trên khu đất Phượng-Hoàng, nơi lập làng cho các quy-chánh viên.

Các quy chánh viên đang tận lực dựng lên các căn nhà song lập mới này nhờ sự giúp đỡ của chánh quyền về mọi phương diện hầu tạo cho họ một đời sống mới bình thản ấm cúng trong tình thương bao la của dân tộc.

SP-1289

CHIÊU HỒI THỂ HIỆN TÌNH THƯƠNG
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
NEW CHIEU HOI VILLAGE
in
GIA-DINH

On 5-5-1966, at the Central Chieu Hoi Center, 100 ralliers held a send-off ceremony to volunteer to build a Chieu Hoi village in the Phuong-Hoang area of Thanh-Loc village, Go Vap district, Gia-Dinh.

After almost a month of work levelling the ground, digging ditches and preparing enough building materials, on 24 June 1966 Mr. Dinh Thach-Bich, Assistant to the Chieu Hoi Directorate, representing the Commissioner of the Central Executive Committee [T.T.C.H.], came to preside over the ceremony of raising the new houses for the ralliers. A traditional ceremony was held right on the Phuong-Hoang site, where the village is being set up for the ralliers.

The ralliers are working with all their might to raise these new twin houses with the help of the authorities in every respect, so as to create for them a new, calm and warm life in the vast compassion of the nation.

SP-1289

CHIEU HOI EXPRESSES COMPASSION
```

[← National Day Shows National and International Unity](https://propagandaarchive.org/collection/national-day-national-international-unity-1966/) [New Crops Bring New Prosperity →](https://propagandaarchive.org/collection/new-crops-new-prosperity-an-giang-1966/)

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