---
title: New Hope, New Spirit, New Life (Hy vọng mới, tinh thần mới, đời sống mới)
url: https://propagandaarchive.org/collection/new-hope-new-spirit-new-life-1965-1969/
description: A horizontal photo-sheet (code SP-1102) describes a village improvement scheme at Ba Canh in which a deputy province chief consults residents
section: Collection
---

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[![New Hope, New Spirit, New Life, 1965 US poster: A horizontal photo-sheet (code SP-1102) describes a village improvement](https://propagandaarchive.org/collection/images/new-hope-new-spirit-new-life-1965-1969.jpg)](https://propagandaarchive.org/collection/images/new-hope-new-spirit-new-life-1965-1969.jpg)

# New Hope, New Spirit, New Life (Hy vọng mới, tinh thần mới, đời sống mới)

A horizontal photo-sheet (code SP-1102) describes a village improvement scheme at Ba Canh in which a deputy province chief consults residents and rural-development cadres help them build classrooms, a bridge, a water system and a road. Photographs show smiling schoolchildren, villagers sharpening bamboo piles and carrying stones, and a cyclist on a wide dirt road. The sheet pairs a hopeful title with local labour and finished works, and does not mention cost, who owns the land or any opposition.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
HY VỌNG MỚI, TINH THẦN MỚI, ĐỜI SỐNG MỚI.

Tại Bá Canh sự cải tiến khởi đầu khi vị Thiếu Tá Phó Tỉnh Trưởng thảo luận với dân chúng về những điều họ có thể thực hiện. Vị Phó Tỉnh Trưởng tin rằng mục đích của chính quyền là giúp dân chúng cải thiện cuộc sống cho họ và con cái họ trong hạnh phúc tự do độc lập. Dân chúng đã hưởng ứng lời kêu gọi của vị Thiếu Tá và với sự trợ giúp của đoàn Cán Bộ Xây Dựng Nông Thôn, ấp đã khởi đầu một sinh hoạt mới trong một hy vọng và tinh thần mới. Hợp tác chặt chẽ với những Cán Bộ Xây Dựng Nông Thôn, dân chúng đã hoàn thành nhiều lớp học, một chiếc cầu, một hệ thống dẫn thủy, một con lộ rộng rãi hơn vân. vân.....

Vị Phó Tỉnh Trưởng giải thích chương trình cải tiến.

[sign on map board:] XÃ ĐẬP-ĐÁ

Vui với những lớp học mới, những ánh mắt sáng này biểu lộ cả một niềm hy vọng mới ở ngày mai.

Tre được vạt nhọn để cắm xuống lòng sông giữ chân cầu.

Một con lộ rộng đủ cho những chiếc xe đạp qua lại chạy suốt ấp. Nhờ lộ này việc chuyên chở lúa gạo dễ dàng hơn.

Đá được dùng để sắp làm bờ đê và chân cầu.

SP-1102
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
NEW HOPE, NEW SPIRIT, NEW LIFE.

At Ba Canh the improvement began when the Major, the Deputy Province Chief, discussed with the people what they could do. The Deputy Province Chief believes that the purpose of the government is to help the people improve life for themselves and their children in the happiness of free independence. The people responded to the Major's appeal and, with the help of the Rural Construction cadre team, the hamlet began a new way of life in new hope and a new spirit. Working closely with the Rural Construction cadres, the people have completed many classrooms, a bridge, an irrigation system, a wider road and so on.....

The Deputy Province Chief explains the improvement programme.

[sign on map board:] DAP-DA VILLAGE

Happy with the new classrooms, these bright eyes express a whole new hope for tomorrow.

Bamboo is sharpened to be driven into the riverbed to hold the bridge footings.

A road wide enough for bicycles to pass runs the length of the hamlet. Thanks to this road, carrying rice is easier.

Stones are used to build embankments and bridge footings.

SP-1102
```

[← New Hope for Kien Phong (Một hy vọng mới tại Kiến Phong)](https://propagandaarchive.org/collection/new-hope-for-kien-phong-1965-1969/) [Một đời sống mới tốt đẹp hơn cho dân chúng tỉnh Bình Long (A New and Better Life for the People of Binh Long Province) →](https://propagandaarchive.org/collection/new-life-for-binh-long-province-1965-1969/)

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