---
title: 新生活運動標語彙編 (Compilation of New Life Movement Slogans), page of the president's own slogans
url: https://propagandaarchive.org/collection/new-life-movement-slogans-1937/
description: 'A typeset page listing six slogans headed ''Class 1: slogans personally set by the Association''s president'' in a manual of posting slogans for the New…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![新生活運動標語彙編 (Compilation of New Life Movement Slogans), page of the president's own slogans](https://propagandaarchive.org/collection/images/new-life-movement-slogans-1937.jpg)](https://propagandaarchive.org/collection/images/new-life-movement-slogans-1937.jpg)

# 新生活運動標語彙編 (Compilation of New Life Movement Slogans), page of the president's own slogans

A typeset page listing six slogans headed 'Class 1: slogans personally set by the Association's president' in a manual of posting slogans for the New Life Movement. The tell: national salvation is tied to abstract virtue words (morality, self-cultivation, unity) with no measure or step attached, so the slogans work as glittering generalities.

- **Date:** February 1937
- **Period:** [Interwar](https://propagandaarchive.org/collection/#era=interwar)
- **Made by:** New Life Movement Promotion Association (新生活運動促進總會), Nationalist government
- **Region:** [East Asia](https://propagandaarchive.org/collection/#region=east-asia)
- **Country:** [China](https://propagandaarchive.org/collection/#country=china)
- **Medium:** [Books and pamphlets](https://propagandaarchive.org/collection/#medium=book-pamphlet)
- **Issuer type:** [Movement](https://propagandaarchive.org/collection/#actor=movement)
- **Regime:** [Nanjing Nationalist Government](https://propagandaarchive.org/collection/#regime=nanjing-nationalist-government)
- **Leader:** [Chiang Kai Shek](https://propagandaarchive.org/collection/#leader=chiang-kai-shek)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply)
- **Themes:** [Home front](https://propagandaarchive.org/collection/#theme=home-front), [Media and information](https://propagandaarchive.org/collection/#theme=media-information)
- **Event:** [New Life Movement](https://propagandaarchive.org/collection/#event=new-life-movement)
- **Techniques:** [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons (National Library of China, Republic-era literature collection: 新生活運動標語彙編)](https://commons.wikimedia.org/wiki/File:NLC511-027032013014569-17175_%E6%96%B0%E7%94%9F%E6%B4%BB%E9%81%8B%E5%8B%95%E6%A8%99%E8%AA%9E%E5%BD%99%E7%B7%A8.pdf), retrieved September 29, 2026
- **Rights:** Public domain (1937 Chinese government-sponsored publication; Commons PD-China; corporate term expired) New Life Movement Promotion Association, 新生活運動標語彙編 (Feb. 1937), p. 1; scan from the National Library of China via Wikimedia Commons.

## Text on the object

Original (Chinese (traditional characters)) · read from the image, not independently checked

```
第一類
會長手訂新運標語

（一）國家之基本為國民之道德。
（二）要恢復民族固有地位，必先恢復民族固有道德。
（三）大家要提心弔膽，去恢復民族的地位。
（四）恢復了我們固有的道德智識和能力之後，還要去學新時代的科學，纔可以和外國講平等。
（五）修身是立國之本。
（六）能合羣才能救國。

[Running foot:] 新生活運動標語彙編  一
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Class 1. Slogans for the New Life Movement set by the president's own hand. (1) The foundation of the nation is the morality of its citizens. (2) To restore the nation's inherent standing, we must first restore the nation's inherent morality. (3) Everyone must be anxious and apprehensive in order to restore the nation's standing. (4) After we have restored our inherent morality, knowledge and ability, we must also go and learn the science of the new age; only then can we talk of equality with foreign countries. (5) Self-cultivation is the foundation of founding a nation. (6) Only by being able to unite in groups can we save the nation. [Running foot:] Compilation of New Life Movement Slogans, 1.
```

Read from a 960 px page scan. Original vertical typesetting, columns read right to left; the item numbers appear in brackets in the original. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader.

[← 和平實現是我們第一步的勝利 (The Realisation of Peace Is Our First Step to Victory), Xi'an poster](https://propagandaarchive.org/collection/xian-peace-first-step-victory-poster-1936/) ["Credere Obbedire Combattere": a school group photograph, Mirandola, 1938 →](https://propagandaarchive.org/collection/credere-obbedire-combattere-mirandola-1938/)

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- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (0313 · Glittering generalities)
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- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (1789 · Plain folks, Glittering generalities)
- [Proclamation by the Queen in Council, to the Princes, Chiefs, and People of India (printed sheet, Allahabad, 1 November 1858)](https://propagandaarchive.org/collection/queens-proclamation-to-the-people-of-india-1858/) (Nov 1, 1858 · Glittering generalities, Scapegoating)
- [The Great Battle of Ansong Ford: The Valor of Captain Matsuzaki](https://propagandaarchive.org/collection/ansong-ford-toshikata-1894/) (1894 · Glittering generalities)
- ['The Congress Cross or "Swastik"' (Pickings from the Hindi Punch, Bombay, February 1896)](https://propagandaarchive.org/collection/hindi-punch-congress-swastik-1896/) (Feb 1896 · Transfer, Glittering generalities)
- [Un combate en el río Zapote (A Fight on the Zapote River), Blanco y Negro](https://propagandaarchive.org/collection/un-combate-en-el-rio-zapote-1898/) (Jul 9, 1898 · Transfer, Glittering generalities)