---
title: The New Life of the Quang-Ngai Rural Populace
url: https://propagandaarchive.org/collection/new-life-quang-ngai-rural-populace-1965-1969/
description: Sheet SP-2028 carries the headline 'New Life of the Rural Compatriots of Quang-Ngai' and opens by contrasting the Viet Cong's 'destruction.
section: Collection
---

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[![The New Life of the Quang-Ngai Rural Populace, 1965 US poster: Sheet SP-2028 carries the headline 'New Life of the Rural](https://propagandaarchive.org/collection/images/new-life-quang-ngai-rural-populace-1965-1969.jpg)](https://propagandaarchive.org/collection/images/new-life-quang-ngai-rural-populace-1965-1969.jpg)

# The New Life of the Quang-Ngai Rural Populace

Sheet SP-2028 carries the headline 'New Life of the Rural Compatriots of Quang-Ngai' and opens by contrasting the Viet Cong's 'destruction, terrorism and cold-blooded assassination' with the government's stated aim of raising spiritual and material life. Photographs show a dispensary and maternity station, a model well and filter tank, a reading room with a ribbon-cutting, a concrete bridge and a village power station, with project costs in piastres. The tell: a list of completed works, with figures, is framed against an accusation of terror against the other side.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
đời sống mới
Của Đồng Bào Nông Thôn
QUẢNG-NGÃI

Trái với hành động phá hoại, khủng bố, ám sát dã man của Việt-Cộng. Chính Phủ Việt-Nam Cộng-Hoà luôn luôn chủ trương nâng cao đời sống tinh thần và vật chất của đồng bào.
Đây bộ mặt nông thôn Quảng-Ngãi đang được đổi mới với những tiện nghi tiến bộ của một xã hội văn minh.

Bệnh xá và Hộ sinh tại ấp Thanh-Liêm, xã Tư-Bình, quận Tư-Nghĩa vừa xây cất xong.

Một giếng nước và bể lọc kiểu mẫu tại ấp Phú-Vinh, xã Nghĩa-Chánh, quận Nghĩa-Hành.

Trong khuôn khổ thực hiện các đề án phát triển tại các ấp đời mới, đồng bào tại ấp Nghĩa-An-Đông, xã Từ-Quang, quận Từ-Nghĩa với sự giúp đỡ của đoàn Quảng-Ngãi II Xây Dựng Nông Thôn đã hoàn thành một phòng đọc sách và 1 hồ nuôi cá.
Phòng đọc sách này, được xây bằng gạch lợp tôn, dài 8 thước, rộng 4 thước với kinh phí 79.460$ do Hội Đồng Xây Dựng Nông Thôn tỉnh đài thọ, chưa kể 90 bao ciment và 55 tấm tôn do cơ quan viện trợ kinh tế Hoa-Kỳ trợ giúp. Phòng đọc sách đã được Ty Thông Tin trang bị đầy đủ sách báo, tranh ảnh và mở cửa hàng ngày, để dân chúng đến xem.

Những cây cầu bằng xi măng cốt sắt chắc chắn đã thay thế cho các cầu tre mong manh yếu ớt.

Nhà máy điện tại ấp Phú-Nhơn xã Sơn-Long, quận Sơn-Tịnh vừa được hoàn thành với kinh phí 1.100.000$00 do quỹ Xây Dựng Nông Thôn đài thọ. Một ngày gần đây, nhà máy điện này sẽ cung cấp đầy đủ ánh sáng cho dân chúng quanh vùng.

[In photographs: BỆNH XÁ VÀ HỘ SINH; PHÒNG ĐỌC SÁCH; NHÀ MÁY ĐIỆN ẤP PHÚ-NHƠN]

SP-2028
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
NEW LIFE
Of the Rural Compatriots
QUANG-NGAI

In contrast to the Viet Cong's acts of destruction, terror and savage assassination, the Government of the Republic of Vietnam always stands for raising the spiritual and material life of the people.
This is the face of rural Quang-Ngai being renewed with the progressive amenities of a civilised society.

Dispensary and maternity station at Thanh-Liem hamlet, Tu-Binh village, Tu-Nghia district, just finished building.

A model well and filter tank at Phu-Vinh hamlet, Nghia-Chanh village, Nghia-Hanh district.

Within the framework of carrying out development plans in the new-life hamlets, the people of Nghia-An-Dong hamlet, Tu-Quang village, Tu-Nghia district, with the help of Quang-Ngai II Rural Construction team, have completed a reading room and 1 fish pond.
This reading room, built of brick with a tin roof, 8 metres long and 4 metres wide, cost 79,460 piastres paid by the provincial Rural Construction Council, not counting 90 bags of cement and 55 sheets of tin provided by the American economic aid agency. The reading room has been fully equipped by the Information Service with books, newspapers and pictures, and is open daily for the people to come and see.

Solid reinforced-concrete bridges have replaced fragile, weak bamboo bridges.

The power station at Phu-Nhon hamlet, Son-Long village, Son-Tinh district, has just been completed at a cost of 1,100,000 piastres paid by the Rural Construction fund. Soon this power station will supply full lighting to the people of the surrounding area.

[In photographs: DISPENSARY AND MATERNITY STATION; READING ROOM; PHU-NHON HAMLET POWER STATION]

SP-2028
```

Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution. 'đài thọ' (pay for, bear the cost) is rendered as 'paid'; small captions inside photographs are partly legible.

[← New Life in Ba Dang Hamlet (Cuộc sống mới tại Ấp Ba-Đàng)](https://propagandaarchive.org/collection/new-life-in-ba-dang-hamlet-1965-1969/) [New Province, New Hope →](https://propagandaarchive.org/collection/new-province-new-hope-sa-dec-1965-1969/)

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