---
title: New Province, New Hope
url: https://propagandaarchive.org/collection/new-province-new-hope-sa-dec-1965-1969/
description: A photo-montage sheet headed 'New province, new hope' reports that the government has issued a decree re-establishing Sa Dec province and that residents
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. New Province, New Hope

[![New Province, New Hope, 1965 US poster: A photo-montage sheet headed 'New province, new hope' reports that the government has](https://propagandaarchive.org/collection/images/new-province-new-hope-sa-dec-1965-1969.jpg)](https://propagandaarchive.org/collection/images/new-province-new-hope-sa-dec-1965-1969.jpg)

# New Province, New Hope

A photo-montage sheet headed 'New province, new hope' reports that the government has issued a decree re-establishing Sa Dec province and that residents celebrated for three days. Photographs show a general handing a decree seal to a province chief, a crowd in white at a podium, a decorated float and an aerial view of the town. The tell is the selection of ceremony images, with a closing line that the province will be where the government makes every effort to build and defeat the Communists.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
TỈNH MỚI
HY VỌNG MỚI

Đáp ứng nguyện vọng nhân dân, Chính phủ vừa ban hành sắc lệnh cho tái lập tỉnh Sa-Đéc. Giờ đây, hơn bao giờ hết, dân chúng quyết tâm đánh bại Việt Cộng và góp tay xây dựng lại "Tỉnh nhà" Trong 3 ngày đêm dân chúng đã hân hoan tổ chức lễ khánh thành và bày tỏ quyết tâm gia tăng nỗ lực vào việc xây dựng thanh bình, tự do và thịnh vượng chung của đất nước.

Thiếu Tướng Tổng Ủy Viên Xây Dựng đại diện Thiếu Tướng Chủ Tịch U.B.H.P.T.U. trao ấn tín cho Thiếu Tá Lê Thọ Trung tân Tỉnh Trưởng Sa-Đéc. Ấn tín này có thể tượng trưng cho niềm hy vọng mới cho nhân dân Sa-Đéc.

Thiếu Tướng Tổng Ủy Viên Xây Dựng đang ngỏ lời cùng đồng bào trong buổi lễ.

Liên tiếp trong 3 ngày đêm dân chúng hân hoan đón mừng ngày tái lập tỉnh với những cuộc vui như: xe hoa, cộ đèn, đua xuồng, ghe, bóng tròn v.v... Đây là một trong nhiều cộ hoa đã trúng giải nhất.

Tỉnh Sa-Đéc từ nay sẽ là nơi mà Chánh quyền V.N.C.H. nhắm mọi nỗ lực để thực hiện công cuộc xây dựng và chiến thắng Cộng Sản.

SP-1703
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
NEW PROVINCE
NEW HOPE

In response to the people's wishes, the Government has just promulgated a decree re-establishing Sa-Dec province. Now, more than ever, the people are determined to defeat the Viet Cong and help rebuild their "home province." For 3 days and nights the people joyfully held an inauguration ceremony and expressed their determination to increase their efforts in building peace, freedom and common prosperity for the country.

The Major General, Commissioner-General for Reconstruction, representing the Major General, Chairman of the Central Executive Committee [U.B.H.P.T.U.], hands the seal to Major Le Tho Trung, the new Sa-Dec Province Chief. This seal may symbolise new hope for the people of Sa-Dec.

The Major General, Commissioner-General for Reconstruction, addressing the compatriots during the ceremony.

For 3 days and nights in a row the people joyfully celebrated the re-establishment of the province with entertainments such as flower floats, lantern floats, canoe and boat races, football and so on... This is one of the many flower floats that won first prize.

From now on Sa-Dec province will be the place where the Government of the Republic of Vietnam aims every effort to carry out construction and victory over the Communists.

SP-1703
```

[← The New Life of the Quang-Ngai Rural Populace](https://propagandaarchive.org/collection/new-life-quang-ngai-rural-populace-1965-1969/) [A New Self-Help Program Designed to Bring a Better Way of Life for the People of Bien Hoa →](https://propagandaarchive.org/collection/new-self-help-program-better-life-bien-hoa-1965-1969/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus)
- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.