---
title: A New Self-Help Program Designed to Bring a Better Way of Life for the People of Bien Hoa
url: https://propagandaarchive.org/collection/new-self-help-program-better-life-bien-hoa-1965-1969/
description: Sheet SP-1710 says that in December, under the Self-Help programme, the Bien Hoa livestock office issued 350 chickens to villagers of Tan Phu hamlet.
section: Collection
---

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[![A New Self-Help Program Designed to Bring a Better Way of Life for the People of Bien Hoa, 1965 US poster: Sheet SP-1710 says](https://propagandaarchive.org/collection/images/new-self-help-program-better-life-bien-hoa-1965-1969.jpg)](https://propagandaarchive.org/collection/images/new-self-help-program-better-life-bien-hoa-1965-1969.jpg)

# A New Self-Help Program Designed to Bring a Better Way of Life for the People of Bien Hoa

Sheet SP-1710 says that in December, under the Self-Help programme, the Bien Hoa livestock office issued 350 chickens to villagers of Tan Phu hamlet, Cong Thanh district; recipients pledge to return six chickens from the first brood so that they can be passed on. Four photographs show villagers carrying baskets of chickens and feed. The tell: ordinary farmers shown smiling over a modest, repayable gift stand for the provincial government's whole programme.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
CHƯƠNG TRÌNH TỰ TÚC NHẰM ĐEM LẠI
ĐỜI SỐNG TỐT ĐẸP HƠN CHO DÂN CHÚNG

THÁNG 12 TRONG KHUÔN KHỔ CHƯƠNG TRÌNH TỰ TÚC TY MỤC SÚC BIÊN HÒA ĐÃ CẤP PHÁT 350 CON GÀ CHO DÂN CHÚNG ẤP TÂN PHÚ, QUẬN CÔNG THANH. NHỮNG NGƯỜI LÃNH GÀ CAM ĐOAN SẼ TRẢ LẠI 6 CON GÀ MÀ HỌ VỪA LÃNH KHI LỨA GÀ ĐẦU TIÊN DO BẦY GÀ NÀY SINH SẢN VÀ 6 CON GÀ ĐÓ SẼ ĐƯỢC PHÁT CHO NGƯỜI KHÁC. CỨ NHƯ THẾ TIẾP TỤC MÃI CHO ĐẾN KHI TẤT CẢ NHỮNG AI MUỐN NUÔI GÀ ĐỀU ĐƯỢC THỎA MÃN Ý NGUYỆN, VÀ GÀ SẼ CÓ ĐẦY ĐỦ CHO TẤT CẢ MỌI NGƯỜI.

Một cụ già trong ấp này vừa lãnh xong gà và bắt đầu một công cuộc mà một ngày kia sẽ đem lại cho cụ một kết quả là có một bầy gà đông đúc. Những người được cấp phát gà còn được chỉ dẫn những tin tức khoa học về cách nuôi gà cho có lợi.

Dân trong ấp đang gom chung lại những gà và bao đồ ăn do chính quyền tỉnh Biên Hòa cấp, và một thế hệ của những nhà chăn nuôi gà vừa nảy nở...hy vọng sẽ kết quả tốt đẹp.

Bà này đang vui cười nhìn về tương lai khi tỉnh Biên Hòa sẽ có rất nhiều gà, nhờ chương trình tự túc của chính phủ.

CHƯƠNG TRÌNH CỦA CHÍNH QUYỀN TỈNH BIÊN HÒA:
NHẬN 6 CON GÀ VÀ TRẢ LẠI 6 CON-- VÀ GÀ CHO TẤT CẢ MỌI NGƯỜI

SP-1710
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
SELF-HELP PROGRAMME TO BRING A BETTER LIFE TO THE PEOPLE

IN DECEMBER, UNDER THE SELF-HELP PROGRAMME, THE BIEN HOA LIVESTOCK OFFICE ISSUED 350 CHICKENS TO THE PEOPLE OF TAN PHU HAMLET, CONG THANH DISTRICT. THOSE WHO RECEIVED CHICKENS PLEDGED TO RETURN 6 OF THE CHICKENS THEY HAD JUST RECEIVED WHEN THE FIRST BROOD PRODUCED BY THIS FLOCK HATCHED, AND THOSE 6 CHICKENS WILL BE GIVEN TO OTHER PEOPLE. THIS WILL CONTINUE UNTIL EVERYONE WHO WANTS TO RAISE CHICKENS HAS HAD THEIR WISH MET, AND THERE WILL BE CHICKENS ENOUGH FOR EVERYONE.

An old man in this hamlet has just received his chickens and begun an undertaking that one day will give him a large flock. Those issued chickens are also given scientific information on how to raise chickens profitably.

Villagers of the hamlet gathering the chickens and bags of feed issued by the Bien Hoa provincial authorities, and a generation of chicken-raisers has just come into being...hoping for good results.

This woman is smiling, looking toward a future when Bien Hoa province will have very many chickens, thanks to the government's self-help programme.

BIEN HOA PROVINCIAL GOVERNMENT PROGRAMME:
TAKE 6 CHICKENS AND GIVE BACK 6 -- AND CHICKENS FOR EVERYONE

SP-1710
```

Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution.

[← New Province, New Hope](https://propagandaarchive.org/collection/new-province-new-hope-sa-dec-1965-1969/) [New Society →](https://propagandaarchive.org/collection/new-society-xa-hoi-moi-1965-1969/)

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