--- title: New Society url: https://propagandaarchive.org/collection/new-society-xa-hoi-moi-1965-1969/ description: A landscape photo sheet under a red headline, 'New Society', reports that in Bình Thuận province Highland (Thượng) people who fled the Communists receive section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. New Society [![New Society, 1965 US poster: A landscape photo sheet under a red headline, 'New Society', reports that in Bình Thuận province](https://propagandaarchive.org/collection/images/new-society-xa-hoi-moi-1965-1969.jpg)](https://propagandaarchive.org/collection/images/new-society-xa-hoi-moi-1965-1969.jpg) # New Society A landscape photo sheet under a red headline, 'New Society', reports that in Bình Thuận province Highland (Thượng) people who fled the Communists receive building materials and monthly rations. Three photographs show smiling villagers carrying supplies, a welfare worker tending a Highland mother and baby, and a nurse with a wounded militiaman. The tell is the uniformly cheerful scenes of aid; 'new society' is used without a definition. ## Propaganda techniques used in this poster [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` XÃ HỘI MỚI Tại Bình Thuận, ngoài việc cung cấp phương tiện, vật dụng xây cất nhà cửa, đồng bào Thượng ty-nạn cộng-sản còn được nhận lãnh hàng tháng các vật phẩm như: quần áo, dầu ăn, gạo, chăn mền, thuốc men, vãi v.v... Đồng bào Thượng Xã Sông Trao hân hoan trước tấm lòng ưu ái của Chính-Phủ đối với họ trong công cuộc kiến tạo cuộc sống mới. Tại mỗi Xã thường đều có một bệnh xá hộ sinh để săn sóc bệnh tật cho Đồng bào. Cán bộ Xã-Hội đang săn sóc cho một sản phụ người Thượng. Sau trận chiến đấu chống Việt Cộng tấn công làng, một chiến sĩ Nghĩa Quân bị thương đang nằm điều trị tại bệnh-xá địa-phương. Nữ Cán Bộ Xã Hội đang săn sóc và thăm hỏi sức khỏe. SP-1117 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` NEW SOCIETY In Bình Thuận, besides being supplied with means and materials for building houses, the Highland compatriots who are refugees from communism also receive each month items such as: clothes, cooking oil, rice, blankets, medicine, [unclear] and so on... The Highland compatriots of Sông Trao Village are overjoyed at the Government's loving care for them in the work of building a new life. In each Village there is usually a maternity clinic to care for the illnesses of the compatriots. A Social Cadre is caring for a Highland woman who has just given birth. After a battle against a Viet Cong attack on the village, a wounded Popular Force soldier lies receiving treatment at the local clinic. A woman Social Cadre is caring for him and asking after his health. SP-1117 ``` Read from the image; some diacritics in the smaller caption type are faint and could not be fully verified. 'Vãi' in the list of rations is printed as such and may be a misprint of a word such as 'sữa' (milk) or 'vải' (cloth); it is left as [unclear] in the translation because the word cannot be read with confidence. 'Nghĩa Quân' is rendered 'Popular Force' (the local militia). [← A New Self-Help Program Designed to Bring a Better Way of Life for the People of Bien Hoa](https://propagandaarchive.org/collection/new-self-help-program-better-life-bien-hoa-1965-1969/) [Chiến-thắng mới tại Bình-Long (New Victory in Binh Long Province) →](https://propagandaarchive.org/collection/new-victory-in-binh-long-juspao-1965-1969/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus) - [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page. - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.