---
title: Chiến-thắng mới tại Bình-Long (New Victory in Binh Long Province)
url: https://propagandaarchive.org/collection/new-victory-in-binh-long-juspao-1965-1969/
description: 'A landscape sheet under a yellow headline reports a battle outcome in Binh Long province: over 400 Viet Cong dead on the field.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Chiến-thắng mới tại Bình-Long (New Victory in Binh Long Province)

**Content note:** A large photograph shows rows of dead Viet Cong fighters lying beside Highway 13, as issued. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Chiến-thắng mới tại Bình-Long, 1965 US poster: A landscape sheet under a yellow headline reports a battle outcome in Binh](https://propagandaarchive.org/collection/images/new-victory-in-binh-long-juspao-1965-1969.jpg)](https://propagandaarchive.org/collection/images/new-victory-in-binh-long-juspao-1965-1969.jpg)

# Chiến-thắng mới tại Bình-Long (New Victory in Binh Long Province)

A landscape sheet under a yellow headline reports a battle outcome in Binh Long province: over 400 Viet Cong dead on the field, over 1,000 more killed or wounded and carried off, 28 captured, and a list of seized weapons marked with Communist-country labels. Three photographs show rows of bodies on Highway 13, soldiers inspecting heavy machine guns and mortars, and captured weapons at Mimot and Ba Dong. The tell is the pairing of body counts with the origin of the weapons, which frames the enemy as a force supplied from outside South Vietnam.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
CHIẾN-THẮNG MỚI TẠI BÌNH-LONG

CHIẾN-THẮNG CỦA CUỘC HÀNH QUÂN "XÂY-DỰNG 33" NGÀY 8 THÁNG 6 TẠI TÂN-KHAI VỚI ÂM-VANG SÔI-ĐỘNG CHƯA NGƯNG HẲN THÌ NGÀY 30 THÁNG 6 HAI TRUNG-ĐOÀN THIỆN-CHIẾN CỦA VIỆT-CỘNG TẠI BÌNH-LONG LÀ Q.761 VÀ Q.763 LẠI BỊ LỰC LƯỢNG VIỆT-MỸ GIÁNG THÊM MỘT ĐÒN CHÍ-TỬ VỚI:
-TRÊN 400 VIỆT-CỘNG BỎ XÁC TẠI TRẬN.
-TRÊN 1.000 TÊN KHÁC VỪA CHẾT VỪA BỊ THƯƠNG ĐƯỢC ĐỒNG BỌN MANG ĐI.
-28 TÊN BỊ BẮT SỐNG TRONG SỐ CÓ MỘT THIẾU-ÚY MỚI VỪA TỪ BẮC-VIỆT XÂM-NHẬP VÀO NAM.
VŨ-KHÍ BỊ TA TỊCH-THU:
-27 SÚNG CỘNG-ĐỒNG(GỒM SÚNG KHÔNG GIẬT 57 LY, ĐẠI-LIÊN, SÚNG CỐI, SÚNG PHÓNG HỎA-TIỄN B.40, TRUNG-LIÊN).
-115 SÚNG CÁ NHÂN.
TẤT CẢ VŨ-KHÍ TRÊN MANG NHÃN HIỆU CỦA CÁC NƯỚC CỘNG-SẢN.
-1 MÁY TRUYỀN TIN.
-5 MẶT NẠ.
-HÀNG TẤN ĐẠN DƯỢC, QUÂN DỤNG,QUÂN-TRANG, CHẤT NỔ.

HÀNG TRĂM XÁC VIỆT-CỘNG ĐÃ BỎ TẠI TRÊN QUỐC-LỘ 13.

MỘT SỐ TRONG LOẠI VŨ-KHÍ DO CÁC NƯỚC CỘNG-SẢN CHẾ-TẠO ĐÃ BỊ TA TỊCH-THU.

VŨ KHÍ CỦA ĐỊCH BỊ QUÂN-ĐỘI VIỆT VÀ MỸ TỊCH-THU TẠI MIMOT,BA-ĐỒNG THUỘC TỈNH BÌNH-LONG.

SP-1316
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
NEW VICTORY IN BINH LONG

The victory of the operation "Xay Dung 33" on 8 June at Tan Khai, its stirring echoes not yet ended, on 30 June two Viet Cong regiments in Binh Long, Q.761 and Q.763, were dealt another deadly blow by Vietnamese-American forces, with:
- Over 400 Viet Cong left their bodies on the field.
- Over 1,000 others, dead and wounded, were carried away by their comrades.
- 28 captured alive, among them a second lieutenant who had just infiltrated from North Vietnam into the South.
WEAPONS SEIZED BY US:
- 27 crew-served weapons (including 57 mm recoilless guns, heavy machine guns, mortars, B.40 rocket launchers, light machine guns).
- 115 individual weapons.
All the weapons bear the markings of Communist countries.
- 1 radio.
- 5 gas masks.
- Tons of ammunition, military supplies, uniforms, explosives.

Hundreds of Viet Cong bodies left on Highway 13.

Some of the weapons made by Communist countries that were seized by us.

Enemy weapons seized by Vietnamese and American troops at Mimot, Ba Dong in Binh Long province.

SP-1316
```

'Tên' is a contemptuous counting word for people. 'Mặt nạ' is rendered 'gas masks' by context; literally 'masks'. 'Công-đồng' in the first weapons line is printed so and is read as 'crew-served' ('cộng đồng' is literally 'community'); this reading is uncertain.

[← New Society](https://propagandaarchive.org/collection/new-society-xa-hoi-moi-1965-1969/) [A New Way of Life Because of Revolutionary Development →](https://propagandaarchive.org/collection/new-way-of-life-revolutionary-development-phu-bon-1965-1969/)

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- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
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- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.