--- title: A New Way of Life Because of Revolutionary Development url: https://propagandaarchive.org/collection/new-way-of-life-revolutionary-development-phu-bon-1965-1969/ description: A portrait sheet headed 'A new way of life thanks to the Rural Construction programme' reports a new road, 5 metres wide and 5,500 metres long. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. A New Way of Life Because of Revolutionary Development [![A New Way of Life Because of Revolutionary Development, 1965 US poster: A portrait sheet headed 'A new way of life thanks](https://propagandaarchive.org/collection/images/new-way-of-life-revolutionary-development-phu-bon-1965-1969.jpg)](https://propagandaarchive.org/collection/images/new-way-of-life-revolutionary-development-phu-bon-1965-1969.jpg) # A New Way of Life Because of Revolutionary Development A portrait sheet headed 'A new way of life thanks to the Rural Construction programme' reports a new road, 5 metres wide and 5,500 metres long, opened in Phu Thien district, Phu Bon province, replacing a narrow track serving seven highland hamlets. Two photographs show a ribbon-cutting party on the road and Colonel Nguyen-van-Hieu, commander of the 22nd Infantry Division, handing gifts to a highland villager. The tell is an infrastructure result paired with an army commander's gift-giving, with the text repeated in a highland language for a minority audience. ## Propaganda techniques used in this poster [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Transfer](https://propagandaarchive.org/techniques/transfer/) ## Text on the object Original (Vietnamese (with parallel Rhade text)) · read from the image, not independently checked ``` NẾP SỐNG MỚI NHỜ CHƯƠNG TRÌNH XÂY-DỰNG NÔNG-THÔN [Rhade headline, not transcribed] Đường PLEI RNGOL-MA-ĐRUNG và MA CHRƠNG tại quận Phú Thiện, tỉnh Phú-Bổn, rộng 5m dài 5.500m vừa mới được thiết lập. Trước đây nơi này là một vùng rừng núi hoang vu, cây cối rậm rạp và đồng-bào thượng trong phạm-vi trong bảy ấp phải đi lại trên một con đường hẻm nhỏ hẹp. Một lần nữa, chính quyền tỏ quyết tâm giúp đỡ nhằm cải thiện sinh hoạt nhân dân. [Rhade body text, not transcribed] Các quan khách đang chuẩn bị khánh thành hương lộ cho dân chúng. [Rhade caption, not transcribed] [banner in photograph, largely illegible] Sau khi khánh thành Đại tá Nguyễn-văn-Hiếu, Tư lệnh Sư-Đoàn 22 Bộ Binh đi thăm các buôn ấp kế cận và phát tặng phẩm cho đồng bào thượng. [Rhade caption, not transcribed] SP-1570 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` A NEW WAY OF LIFE THANKS TO THE RURAL CONSTRUCTION PROGRAMME [Rhade headline, not transcribed] The PLEI RNGOL-MA-DRUNG and MA CHRONG road in Phu Thien district, Phu-Bon province, 5 m wide and 5,500 m long, has just been built. Previously this place was a wild, densely wooded mountain area, and the highland compatriots within the seven hamlets had to travel along a small, narrow lane. Once again, the authorities show their determination to help in order to improve the people's lives. [Rhade body text, not transcribed] Visitors preparing to inaugurate the village road for the people. [Rhade caption, not transcribed] [banner in photograph, largely illegible] After the inauguration, Colonel Nguyen-van-Hieu, commander of the 22nd Infantry Division, visits neighbouring hamlets and gives gifts to the highland compatriots. [Rhade caption, not transcribed] SP-1570 ``` [← Chiến-thắng mới tại Bình-Long (New Victory in Binh Long Province)](https://propagandaarchive.org/collection/new-victory-in-binh-long-juspao-1965-1969/) [Người Đại Hàn đã đến để phục vụ! (Koreans Have Come to Serve!) →](https://propagandaarchive.org/collection/nguoi-dai-han-da-den-de-phuc-vu-koreans-have-come-to-serve-1965-1969/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus) - [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page. - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.