---
title: Người Mỹ giúp ta xây đời sống mới (Americans Help Build New Life)
url: https://propagandaarchive.org/collection/nguoi-my-giup-ta-xay-doi-song-moi-americans-help-build-new-life-1965/
description: A landscape Vietnamese-language sheet says soldiers of the 1st Air Cavalry Division help defeat the North Vietnamese invaders and the Viet Cong and are
section: Collection
---

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3. Người Mỹ giúp ta xây đời sống mới (Americans Help Build New Life)

[![Người Mỹ giúp ta xây đời sống mới, 1965 US poster: A landscape Vietnamese-language sheet says soldiers of the 1st Air Cavalry](https://propagandaarchive.org/collection/images/nguoi-my-giup-ta-xay-doi-song-moi-americans-help-build-new-life-1965.jpg)](https://propagandaarchive.org/collection/images/nguoi-my-giup-ta-xay-doi-song-moi-americans-help-build-new-life-1965.jpg)

# Người Mỹ giúp ta xây đời sống mới (Americans Help Build New Life)

A landscape Vietnamese-language sheet says soldiers of the 1st Air Cavalry Division help defeat the North Vietnamese invaders and the Viet Cong and are also 'sincere friends of the people'. Four photographs captioned as helping with food, building school desks, supplying building materials and treating children kindly surround the division's shoulder patch. The patch lends the unit's identity to the aid message, a transfer device.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
NGƯỜI MỸ GIÚP TA XÂY ĐỜI SỐNG MỚI

CÁC CHIẾN SĨ CỦA SƯ ĐOÀN I KỴ BINH KHÔNG VẬN KHÔNG NHỮNG GIÚP CHÚNG TA ĐÁNH BẠI QUÂN XÂM LĂNG BẮC VIỆT VÀ VIỆT CỘNG. HỌ CÒN LÀ NHỮNG NGƯỜI BẠN CHÂN THÀNH CỦA NGƯỜI DÂN.

HỌ GIÚP CHÚNG TA ĐỒ ĂN

DẤU HIỆU SƯ ĐOÀN I KHÔNG KỴ

HỌ GIÚP CHÚNG TA ĐÓNG NHỮNG CHIẾC BÀN XINH XẮN ĐỂ TĂNG THÊM CHỖ NGỒI CHO HỌC SINH

HỌ CUNG CẤP CHÚNG TA VẬT LIỆU XÂY CẤT VÀ ĐỒ DÙNG

HỌ ĐỐI XỬ TỬ TẾ VÀ THÂN MẬT VỚI CON EM CHÚNG TA

[illegible]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
AMERICANS HELP US BUILD A NEW LIFE

The soldiers of the 1st Air Cavalry Division not only help us defeat the North Vietnamese invading army and the Viet Cong. They are also sincere friends of the people.

They help us with food

Insignia of the 1st Air Cavalry Division

They help us build handsome desks to add seating for students

They supply us with building materials and household goods

They treat our children kindly and warmly

[illegible]
```

Translation is FRAME's own literal rendering of the poster's Vietnamese text, machine-assisted and not verified by a fluent reader. Diacritics are transcribed as printed to the best of legibility at this image resolution. The tiny code at lower right is illegible.

[← Người Đại Hàn đã đến để phục vụ! (Koreans Have Come to Serve!)](https://propagandaarchive.org/collection/nguoi-dai-han-da-den-de-phuc-vu-koreans-have-come-to-serve-1965-1969/) [Nguyen Van Be Still Alive (Nguyễn-Văn-Bé vẫn còn sống!) →](https://propagandaarchive.org/collection/nguyen-van-be-still-alive-1965-1969/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)