---
title: No matter how you look at it... Victory comes high!
url: https://propagandaarchive.org/collection/no-matter-how-you-look-at-it-victory-comes-high-1944/
description: 'Navy industrial-incentive poster: a large photograph of Marines treating a wounded man sits above four smaller photographs (bodies on Tarawa beach.'
section: Collection
---

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3. No matter how you look at it... Victory comes high!

**Content note:** Photographs of wounded and dead U.S. servicemen, and captions that use the wartime term 'Jap' for Japanese forces. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![No matter how you look at it... Victory comes high!, 1944 US poster: Navy industrial-incentive poster](https://propagandaarchive.org/collection/images/no-matter-how-you-look-at-it-victory-comes-high-1944.jpg)](https://propagandaarchive.org/collection/images/no-matter-how-you-look-at-it-victory-comes-high-1944.jpg)

# No matter how you look at it... Victory comes high!

Navy industrial-incentive poster: a large photograph of Marines treating a wounded man sits above four smaller photographs (bodies on Tarawa beach, a burning fuel dump, a wrecked flight deck, a ship's crew fighting a fire), each with a caption linking the scene to war-plant output, ration-board requests and spare parts. The tell is the pairing of casualty photographs with a work request to the home audience.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
no matter how you look at it...
VICTORY COMES HIGH!
This Marine was wounded in a fight for the Cape Gloucester air strip. The planes you are building are needed for operations from these hard-won enemy bases.
Death beach at Tarawa. Winning this Jap-held island in the South Pacific was a costly victory but the lessons learned will mean fewer dead Americans on the road to Tokyo.
8,000 drums of gas and oil go up in smoke after a Jap air raid on Bougainville. Losses like this keep U. S. fighter planes grounded. Think of this when you ask your ration board for extra gas!
This plane was smashed when a Jap dive bomber took a suicide dive onto the flight deck of the U.S.S. "Enterprise." The spare parts you make are needed to repair damage from enemy actions.
All in a day's work. Men on the U.S.S. "Savannah" put out a fire from a Nazi bomb hit, rescued her wounded, and continued to bombard the enemy on the shore at Salerno. What Did You Do Today?
[imprint:] ☆ U. S. GOVERNMENT PRINTING OFFICE : 1944—O-573418
[imprint:] OFFICIAL NAVY POSTER, INDUSTRIAL INCENTIVE DIVISION, 5—80M
```

[← No excuses! Watch your waste](https://propagandaarchive.org/collection/no-excuses-watch-your-waste-1944/) [No one had to tell HIM to save food and equipment (Valley Forge 1778) →](https://propagandaarchive.org/collection/no-one-had-to-tell-him-valley-forge-1944/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)