---
title: '''No Way. You will not make Australia home'' poster'
url: https://propagandaarchive.org/collection/no-way-operation-sovereign-borders-2013/
description: 'Australian Government poster from Operation Sovereign Borders: a small boat in a storm-dark sea beneath the words NO WAY, over a list of rules stating…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!['No Way. You will not make Australia home' poster](https://propagandaarchive.org/collection/images/no-way-operation-sovereign-borders-2013.jpg)](https://propagandaarchive.org/collection/images/no-way-operation-sovereign-borders-2013.jpg)

# 'No Way. You will not make Australia home' poster

Australian Government poster from Operation Sovereign Borders: a small boat in a storm-dark sea beneath the words NO WAY, over a list of rules stating that people arriving by boat will not be settled in Australia. The tell is the staged outcome: the sea and the boat picture the risk, one safe course is named (do not come by boat), and the opposite advice is credited to 'people smugglers'.

- **Date:** September 13, 2013
- **Period:** [Contemporary](https://propagandaarchive.org/collection/#era=contemporary)
- **Made by:** Australian Government (Australian Customs and Border Protection Service)
- **Region:** [Oceania](https://propagandaarchive.org/collection/#region=oceania)
- **Country:** [Australia](https://propagandaarchive.org/collection/#country=australia)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state)
- **Regime:** [Rudd Government](https://propagandaarchive.org/collection/#regime=rudd-government)
- **Leader:** [Kevin Rudd](https://propagandaarchive.org/collection/#leader=kevin-rudd)
- **Audience:** [Foreign public](https://propagandaarchive.org/collection/#audience=foreign-public)
- **Purpose:** [Warn or inform](https://propagandaarchive.org/collection/#purpose=warn-inform)
- **Themes:** [Migration](https://propagandaarchive.org/collection/#theme=migration), [Security and surveillance](https://propagandaarchive.org/collection/#theme=security-surveillance)
- **Event:** [Operation Sovereign Borders](https://propagandaarchive.org/collection/#event=operation-sovereign-borders)
- **Techniques:** [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Stop_the_boats_-_Operation_Sovereign_Borders.jpg), retrieved September 29, 2026
- **Rights:** CC BY-SA 3.0 (Australian Government, permission confirmed via Wikimedia VRT) Australian Government, Australian Customs and Border Protection Service, CC BY-SA 3.0, via Wikimedia Commons.

## Text on the object

Original (English) · read from the image, not independently checked

```
Australian Government

NO WAY
YOU WILL NOT MAKE AUSTRALIA HOME

The Australian Government has introduced the toughest border protection measures ever.

– If you get on a boat without a visa, you will not end up in Australia.
– Any vessel seeking to illegally enter Australia will be intercepted and safely removed beyond Australian waters.
– The rules apply to everyone: families, children, unaccompanied children, educated and skilled.
– No matter who you are or where you are from, you will not make Australia home.

THINK AGAIN BEFORE YOU WASTE YOUR MONEY. PEOPLE SMUGGLERS ARE LYING.

www.australia.gov.au/novisa
Authorised by the Australian Government, Capital Hill, Canberra
```

The Australian coat of arms above 'Australian Government' and the crossed-out map of Australia in the roundel are graphics, not transcribed.

[← 'What would you do?' Israel Defense Forces infographic](https://propagandaarchive.org/collection/what-would-you-do-idf-infographic-2012/) [The Real Cost — "Your Skin" →](https://propagandaarchive.org/collection/real-cost-your-skin-2014/)

## Using the same techniques

- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling)
- [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity.
- [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating)
- [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Jun 2, 1894 · Fear appeal)
- [劉永福懸賞抓拿日本奸細告示 (Liu Yongfu's notice offering rewards for capturing Japanese spies), Taiwan](https://propagandaarchive.org/collection/liu-yongfu-reward-notice-japanese-spies-1895/) (1895 · Name-calling, Fear appeal)
- [Sífilis: Curación absoluta y radical en el Sanatorio para sifilíticos (Syphilis: Absolute and Radical Cure at the Sanatorium for Syphilitics)](https://propagandaarchive.org/collection/sifilis-sanatorio-abreu-1900/) (1900 · Fear appeal)
- [時局圖 (The Situation in the Far East / Map of the Present Situation), newer version with English labels](https://propagandaarchive.org/collection/situation-in-far-east-tse-tsan-tai-1900/) (1900 · Fear appeal)