---
title: 'Now, as never before: Red Cross 1943 War Fund'
url: https://propagandaarchive.org/collection/now-as-never-before-red-cross-war-fund-1943/
description: 'Fundraising chart sheet: a red cross, the lines ''Give more'' and ''Give double'', and a large empty thermometer-style gauge marked 10 to 90 percent'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Now, as never before: Red Cross 1943 War Fund

[![Now, as never before: Red Cross 1943 War Fund, 1943 US poster: Fundraising chart sheet](https://propagandaarchive.org/collection/images/now-as-never-before-red-cross-war-fund-1943.jpg)](https://propagandaarchive.org/collection/images/now-as-never-before-red-cross-war-fund-1943.jpg)

# Now, as never before: Red Cross 1943 War Fund

Fundraising chart sheet: a red cross, the lines 'Give more' and 'Give double', and a large empty thermometer-style gauge marked 10 to 90 percent for a local campaign to fill in. The technique is bandwagon, with the shared progress gauge standing for the community's total; the sheet shows no figures of its own.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
NOW-AS NEVER BEFORE
GIVE
MORE
[red cross]
GIVE
DOUBLE
RED CROSS 1943 WAR FUND
90%
80
70
60
50
40
30
20
10
WAR PRODUCTION BOARD (seal, left)
WAR PRODUCTION BOARD (seal, right)
[imprint: 2-20206 nobu-wp (partly legible)]
```

[← “Not behind the plow”... Your metals are in the Army ... Everywhere](https://propagandaarchive.org/collection/not-behind-the-plow-your-metals-are-in-the-army-1943/) [O futuro do trabalhador é uma das preocupações da acção social do Estado Novo (The worker's future is one of the concerns of the Estado Novo's social action) →](https://propagandaarchive.org/collection/o-futuro-do-trabalhador-estado-novo-1943/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)