---
title: Now! Is the time to investigate the opportunities offered by enlistment in the United States Navy
url: https://propagandaarchive.org/collection/now-investigate-navy-enlistment-1940/
description: 'Navy recruiting poster: a painting of the cruiser U.S.S. Philadelphia at sea, above ''now!'' in red and a line inviting readers to investigate'
section: Collection
---

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3. Now! Is the time to investigate the opportunities offered

[![Now! Is the time to investigate the opportunities offered by enlistment in the United States Navy, 1940 US poster: Navy](https://propagandaarchive.org/collection/images/now-investigate-navy-enlistment-1940.jpg)](https://propagandaarchive.org/collection/images/now-investigate-navy-enlistment-1940.jpg)

# Now! Is the time to investigate the opportunities offered by enlistment in the United States Navy

Navy recruiting poster: a painting of the cruiser U.S.S. Philadelphia at sea, above 'now!' in red and a line inviting readers to investigate the opportunities of enlistment. The technique is glittering generalities, since 'opportunities' is left unspecified, with some transfer from the ship's image to service life. A blank panel at the foot was left for a local recruiting address.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
U. S. S. PHILADELPHIA
[signature: Matt Murphy USN]
now!
Is the time to investigate
the opportunities offered
by enlistment in the
UNITED STATES NAVY
[blank panel]
[imprint: NRB—27590—5-20-40—10M.]
```

[← Nebuď služobníkom žida (Do Not Be the Jew's Servant), Slovak State](https://propagandaarchive.org/collection/nebud-sluzobnikom-zida-1940/) [On Deck with the United States Navy →](https://propagandaarchive.org/collection/on-deck-with-the-us-navy-1940/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)