---
title: On the Same Team
url: https://propagandaarchive.org/collection/on-the-same-team-waves-1943/
description: 'Navy recruiting poster for the WAVES: a woman in a Navy uniform and hat in the foreground, two sailors in white behind and beside her.'
section: Collection
---

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3. On the Same Team

[![On the Same Team, 1943 US poster: Navy recruiting poster for the WAVES: a woman in a Navy uniform and hat in the foreground](https://propagandaarchive.org/collection/images/on-the-same-team-waves-1943.jpg)](https://propagandaarchive.org/collection/images/on-the-same-team-waves-1943.jpg)

# On the Same Team

Navy recruiting poster for the WAVES: a woman in a Navy uniform and hat in the foreground, two sailors in white behind and beside her, all looking the same way, under the headline 'On the Same Team'. The grouping and headline present enlisted women and men as one unit (identity-fusion), with a general appeal to belonging.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
On the Same Team
Enlist in the WAVES
APPLY TO YOUR NEAREST
NAVY RECRUITING STATION OR OFFICE OF NAVAL OFFICER PROCUREMENT
[on hat band:] U.S. NAVY
[signature:] JOHN FALTER USNR
[imprint:] ORDER NO. 49
[imprint:] WAVPERS-NRB-58840-24 SEP 43-40M [partly illegible]
```

[← On the offensive: Do more for victory in 1943!](https://propagandaarchive.org/collection/on-the-offensive-victory-news-1943/) [$1.00 in War Stamps from Every American Will Build the Mystery Ship Shangri-La →](https://propagandaarchive.org/collection/one-dollar-in-war-stamps-shangri-la-1943/)

## More propaganda examples that use the same techniques

- [A Little American's Promise](https://propagandaarchive.org/collection/a-little-americans-promise-1917/) (United States · 1917 · Identity fusion, Transfer)
- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [Members of U.S. Food Administration: America Has Promised to Feed the Hungry Millions of Europe, Waste Nothing](https://propagandaarchive.org/collection/america-food-pledge-20-million-tons-1917-1919/) (United States · 1917 · Identity fusion)
- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [50-50 (The Job of Beating Up the Hun)](https://propagandaarchive.org/collection/fifty-fifty-service-series-11-1917/) (United States · 1917 · Name-calling, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [I Am a Soldier of the United States (Service Series No. 12)](https://propagandaarchive.org/collection/i-am-a-soldier-of-the-united-states-service-series-no-12-1917/) (United States · 1917 · Identity fusion, Glittering generalities)