---
title: One pin-up that won't let you down
url: https://propagandaarchive.org/collection/one-pin-up-that-wont-let-you-down-1943/
description: 'Illustrated Army conservation poster: a hand in a uniform sleeve pins a notice reading ''Take care of your equipment and it will take care of you!'' beside'
section: Collection
---

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3. One pin-up that won't let you down

**Content note:** Shows an illustrated pin-up of a woman in lingerie. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![One pin-up that won't let you down, 1943 US poster: Illustrated Army conservation poster](https://propagandaarchive.org/collection/images/one-pin-up-that-wont-let-you-down-1943.jpg)](https://propagandaarchive.org/collection/images/one-pin-up-that-wont-let-you-down-1943.jpg)

# One pin-up that won't let you down

Illustrated Army conservation poster: a hand in a uniform sleeve pins a notice reading 'Take care of your equipment and it will take care of you!' beside an illustrated pin-up of a smiling woman in lingerie. The pin-up's familiar appeal is borrowed for the equipment message (transfer), and the headline plays on the word 'pin-up'.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
ONE PIN-UP THAT WON'T LET YOU DOWN
TAKE CARE OF YOUR EQUIPMENT
AND IT WILL TAKE CARE OF YOU!
U·S·ARMY SAVE CONSERVATION PROGRAM
[signature:] Henry Stahlhut
[imprint:] ARMY CONSERVATION PROJECT NO. 53-P-7
[imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1943 [remainder illegible]
```

[← $1.00 in War Stamps from Every American Will Build the Mystery Ship Shangri-La](https://propagandaarchive.org/collection/one-dollar-in-war-stamps-shangri-la-1943/) [Oranje-Bode, first issue, 1943: birth of Princess Margriet →](https://propagandaarchive.org/collection/oranje-bode-margriet-1943/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)