--- title: 'ONMI poster: ''Giornata della Madre e del Fanciullo, 24 Dicembre, Anno XV'' (Italy, 1936)' url: https://propagandaarchive.org/collection/onmi-giornata-madre-e-del-fanciullo-1936/ description: 'Poster seen from behind: a man in a green jacket and a woman in a dark dress embrace each other and a small child in a blue smock held on the man''s' section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. ONMI poster: 'Giornata della Madre e del Fanciullo, 24 Dicembre, Anno [![ONMI poster: 'Giornata della Madre e del Fanciullo, 24, 1936 Fascist Italy poster: Poster seen from behind](https://propagandaarchive.org/collection/images/onmi-giornata-madre-e-del-fanciullo-1936.jpg)](https://propagandaarchive.org/collection/images/onmi-giornata-madre-e-del-fanciullo-1936.jpg) # ONMI poster: 'Giornata della Madre e del Fanciullo, 24 Dicembre, Anno XV' (Italy, 1936) Poster seen from behind: a man in a green jacket and a woman in a dark dress embrace each other and a small child in a blue smock held on the man's shoulder, against a blue-to-orange sky. White diagonal text at top reads '24 dicembre'; the base panel names the Opera Nazionale per la Protezione della Maternita e dell'Infanzia and the title 'Giornata della Madre e del Fanciullo, Anno XV'. The tell: the family faces away from the viewer toward the sky, a pose that makes a state agency's day of fundraising and registration read as private tenderness. ## Propaganda techniques used in this poster [Appeal to emotion](https://propagandaarchive.org/techniques/appeal-to-emotion/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) ## Full record Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Source, Rights ## Text on the object Original (Italian) · read from the image, not independently checked Original (Italian) · read from the image, not independently checked ``` 24 DICEMBRE OPERA NAZIONALE PER LA PROTEZIONE DELLA MATERNITA' E DELL'INFANZIA GIORNATA DELLA MADRE E DEL FANCIULLO ANNO XV ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` 24 December. National Organisation for the Protection of Motherhood and Infancy. Day of the Mother and the Child, Year XV. ``` [← Gegen Hunger und Kälte: Opfere auch Du zum W.H.W. (Nuremberg)](https://propagandaarchive.org/collection/whw-werbetafel-nuernberg-1936/) [La Domenica del Corriere, 27 December 1936, cover: 'Tutti i territori dell'Impero sono occupati' (Rome) →](https://propagandaarchive.org/collection/domenica-del-corriere-impero-tricolore-1936/) ## More propaganda examples that use the same techniques - ["General Antonio Maceo, the Hero of Peralejo" (Sahm & Co., New York, 1898)](https://propagandaarchive.org/collection/general-antonio-maceo-hero-of-peralejo-sahm-1898/) (United States · 1898 · Appeal to emotion) - [Uncle Sam looks at "Cuba" holding a "Cuban Revolutionist" baby (Bartholomew cartoon, April 1898)](https://propagandaarchive.org/collection/startled-uncle-sam-cuban-revolutionist-baby-bartholomew-1898/) (United States · Apr 1898 · Appeal to emotion) - ["Handicapped!" (Artists' Suffrage League poster, London, 1909)](https://propagandaarchive.org/collection/handicapped-artists-suffrage-league-1909/) (United Kingdom · 1909 · Appeal to emotion) - ["Justice Demands the Vote" (Brighton & Hove Women's Franchise Society, 1909)](https://propagandaarchive.org/collection/justice-demands-the-vote-brighton-hove-1909/) (United Kingdom · 1909 · Appeal to emotion, Transfer) - ["Shall Women Vote?" (Puck centerfold, 31 March 1909)](https://propagandaarchive.org/collection/shall-women-vote-puck-1909/) (United States · Mar 31, 1909 · Appeal to emotion, Card stacking) - ["In Belgium and yet when she wanted the vote they told her a woman's place was in the home" (cartoon, 1914)](https://propagandaarchive.org/collection/in-belgium-and-yet-woman-wanted-the-vote-1914/) (United States · 1914 · Appeal to emotion, Whataboutism) - ["Votes for Mothers!" (The Suffragist, cover, 13 June 1914)](https://propagandaarchive.org/collection/votes-for-mothers-suffragist-1914/) (United States · Jun 13, 1914 · Appeal to emotion) - [Daddy, what did YOU do in the Great War?](https://propagandaarchive.org/collection/daddy-what-did-you-do-1915/) (United Kingdom · 1915 · Fear appeal, Appeal to emotion)