---
title: Order coal now. Keep warm next winter
url: https://propagandaarchive.org/collection/order-coal-now-1943/
description: 'Lettering-only poster: ''Order'' in black script, ''COAL'' in large red capitals over a black heap of coal, ''Now!'' in white script.'
section: Collection
---

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3. Order coal now. Keep warm next winter

[![Order coal now. Keep warm next winter, 1943 US poster: Lettering-only poster](https://propagandaarchive.org/collection/images/order-coal-now-1943.jpg)](https://propagandaarchive.org/collection/images/order-coal-now-1943.jpg)

# Order coal now. Keep warm next winter

Lettering-only poster: 'Order' in black script, 'COAL' in large red capitals over a black heap of coal, 'Now!' in white script, and 'Keep warm next winter' in red. The fear-appeal is faint and implicit, a cold winter if the order is not placed early, with urgency carried by the exclamation and typography.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Order
COAL
Now!
Keep warm next winter

[imprint:] U. S. COAL CONSUMERS' COUNSEL, Washington, D.C.
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943—O—525962
```

[← Oranje-Bode, first issue, 1943: birth of Princess Margriet](https://propagandaarchive.org/collection/oranje-bode-margriet-1943/) [Order No. 1: Mine Coal. →](https://propagandaarchive.org/collection/order-no-1-mine-coal-1943/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)