---
title: Our good earth ... keep it ours. Buy war bonds. 'Make every market day bond day'
url: https://propagandaarchive.org/collection/our-good-earth-keep-it-ours-buy-war-bonds-1942/
description: Painted farmer in overalls holds wheat heads in a wind-blown field, two children beside him and a farmstead on the horizon.
section: Collection
---

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3. Our good earth ... keep it ours. Buy war bonds. 'Make every market day

[![Our good earth... keep it ours. Buy war bonds. 'Make every market day bond day', 1942 US poster: Painted farmer in overalls](https://propagandaarchive.org/collection/images/our-good-earth-keep-it-ours-buy-war-bonds-1942.jpg)](https://propagandaarchive.org/collection/images/our-good-earth-keep-it-ours-buy-war-bonds-1942.jpg)

# Our good earth ... keep it ours. Buy war bonds. 'Make every market day bond day'

Painted farmer in overalls holds wheat heads in a wind-blown field, two children beside him and a farmstead on the horizon, over a band reading 'Buy war bonds'. The tell is the farm family as the ordinary American, with 'Our good earth ... keep it ours' tying the bond purchase to land and home.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Our Good Earth
... Keep It Ours
BUY WAR BONDS
"Make Every Market Day BOND Day"
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1942-O-470186 WBB 509-A
```

[← Our fighters deserve our best](https://propagandaarchive.org/collection/our-fighters-deserve-our-best-ordnance-1942/) ['Our Men Out There' Need Your Help →](https://propagandaarchive.org/collection/our-men-out-there-need-your-help-1942/)

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- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
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- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)