---
title: Our pledge to keep prices down
url: https://propagandaarchive.org/collection/our-pledge-to-keep-prices-down-1944/
description: Store-window pledge card with a clasped-hands emblem reading 'Grocer-Consumer Anti-Inflation Campaign, Pledged to Keep Prices Down'.
section: Collection
---

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3. Our pledge to keep prices down

[![Our pledge to keep prices down, 1944 US poster: Store-window pledge card with a clasped-hands emblem reading 'Grocer-Consumer](https://propagandaarchive.org/collection/images/our-pledge-to-keep-prices-down-1944.jpg)](https://propagandaarchive.org/collection/images/our-pledge-to-keep-prices-down-1944.jpg)

# Our pledge to keep prices down

Store-window pledge card with a clasped-hands emblem reading 'Grocer-Consumer Anti-Inflation Campaign, Pledged to Keep Prices Down', and four numbered promises by a shop: charge only ceiling prices or less, post price lists, welcome questions, and treat price restraint as 'our patriotic duty'. The appeal to patriotic duty is attached to a plain commercial commitment.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
GROCER-CONSUMER
PLEDGED TO
KEEP PRICES DOWN
ANTI-INFLATION CAMPAIGN
OUR PLEDGE
1. We charge only ceiling prices...or less.
2. We post our ceiling price lists promi-
nently for your convenience.
3. We welcome questions about our prices.
If, in spite of our utmost care, a mistake
occurs, please bring it to our attention.
It will be corrected immediately.
4. We consider it our patriotic duty
TO KEEP PRICES DOWN
[imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944 - O - 610599]
```

[← Our ceiling price list: we post 'em, you check 'em](https://propagandaarchive.org/collection/our-ceiling-price-list-we-post-em-you-check-em-1944/) [Our quota is $___ 5th War Loan →](https://propagandaarchive.org/collection/our-quota-is-5th-war-loan-1944/)

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