--- title: 'På post för Sverige (On Post for Sweden): preparedness postcard with hymn stanza' url: https://propagandaarchive.org/collection/pa-post-for-sverige-postcard-1940/ description: 'A Swedish picture postcard dated 1940: black silhouettes of two helmeted soldiers on watch before a warship, on a yellow and blue ground, headed ''PÅ POST…' section: Collection --- [Collection](https://propagandaarchive.org/collection/) [![På post för Sverige (On Post for Sweden): preparedness postcard with hymn stanza](https://propagandaarchive.org/collection/images/pa-post-for-sverige-postcard-1940.jpg)](https://propagandaarchive.org/collection/images/pa-post-for-sverige-postcard-1940.jpg) # På post för Sverige (On Post for Sweden): preparedness postcard with hymn stanza A Swedish picture postcard dated 1940: black silhouettes of two helmeted soldiers on watch before a warship, on a yellow and blue ground, headed 'PÅ POST FÖR SVERIGE'. Beneath it a hymn stanza calls youth 'to holy watch' and says 'We Swedes belong to God, He Himself wants to be our king'. The tells are the borrowed sacred language and value words standing in for any concrete claim. - **Date:** 1940 - **Period:** [Second World War](https://propagandaarchive.org/collection/#era=wwii) - **Made by:** 'På Post För Sverige' (copyright line on the card); artist signed 'Schwab'; printed by Uno S. Andersons Boktryckeri, Stockholm - **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe) - **Country:** [Sweden](https://propagandaarchive.org/collection/#country=sweden) - **Medium:** [Postcard](https://propagandaarchive.org/collection/#medium=postcard) - **Issuer type:** [Mixed](https://propagandaarchive.org/collection/#actor=mixed) - **Regime:** [Hansson Coalition Government](https://propagandaarchive.org/collection/#regime=hansson-coalition-government) - **Leader:** [Per Albin Hansson](https://propagandaarchive.org/collection/#leader=per-albin-hansson) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Reassure](https://propagandaarchive.org/collection/#purpose=reassure) - **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Home front](https://propagandaarchive.org/collection/#theme=home-front), [Religion](https://propagandaarchive.org/collection/#theme=religion) - **Event:** [World War II](https://propagandaarchive.org/collection/#event=world-war-ii) - **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Kalmar läns museum (Kalmar County Museum), via DigitaltMuseum and Europeana](https://digitaltmuseum.se/021016874860), retrieved September 29, 2026 - **Rights:** Public Domain Mark 1.0 ('utgången skyddstid', term expired), per Kalmar läns museum Kalmar läns museum, KLMF.Krigshistoria1, via DigitaltMuseum (Public Domain Mark). ## Text on the object Original (Swedish) · read from the image, not independently checked ``` PÅ POST FÖR SVERIGE SCHWAB Copyright På Post För Sverige 1940 BREVKORT Carte postale Porto över hela världen för 5 hälsningsord och avs. namn 5 öre, som vanl. brevkort 10 öre inom Norden, 20 öre övriga länder. Upp, ungdom, upp till helig vakt! Och gläd dig åt vad dig är sagt Om arvet i vårt rike: "Vi svenske höra Gudi till", Han själv vår konung vara vill: Vi honom aldrig svike! (G:la Sv. Ps. 635,7) 10. Uno S. Andersons Boktryckeri, Stockholm ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` ON POST FOR SWEDEN SCHWAB Copyright On Post For Sweden 1940 POSTCARD Carte postale Postage worldwide for 5 words of greeting and sender's name 5 öre, as an ordinary postcard 10 öre within the Nordic countries, 20 öre to other countries. Up, youth, up to holy watch! And rejoice at what is told you About the inheritance in our realm: "We Swedes belong to God", He Himself wishes to be our king: We shall never betray Him! (G:la Sv. Ps. 635,7) 10. Uno S. Andersons Boktryckeri, Stockholm ``` Read from a 1200 px copy. The signature reads 'SCHWAB' with a stroke under the A; the abbreviated source mark is transcribed as printed. [← 秘密戰ヲ防ゲ (Guard Against Secret Warfare), Japanese home-front counterintelligence poster](https://propagandaarchive.org/collection/japan-counterintelligence-poster-1940/) [Schonen Sie Ihren Organismus (Spare Your Organism) →](https://propagandaarchive.org/collection/schonen-sie-ihren-organismus-1940/) ## Using the same techniques - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer) - [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities) - [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities) - [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon) - [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer) - [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)