---
title: 'Palazzo Braschi dressed for the 1934 plebiscite: rows of "SI" around the Duce'
url: https://propagandaarchive.org/collection/palazzo-braschi-si-1934/
description: For the single-list plebiscite of March 1934, the facade of Palazzo Braschi in Rome, seat of the Fascist Federation of Rome, was covered with a giant…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Palazzo Braschi dressed for the 1934 plebiscite: rows of "SI" around the Duce](https://propagandaarchive.org/collection/images/palazzo-braschi-si-1934.png)](https://propagandaarchive.org/collection/images/palazzo-braschi-si-1934.png)

# Palazzo Braschi dressed for the 1934 plebiscite: rows of "SI" around the Duce

For the single-list plebiscite of March 1934, the facade of Palazzo Braschi in Rome, seat of the Fascist Federation of Rome, was covered with a giant face of Mussolini surrounded by rows of the word SI (Yes). The only answer on offer is repeated scores of times around the leader, so a No reads as refusing both the man and the crowd of Yeses.

- **Date:** March 1934
- **Period:** [Interwar](https://propagandaarchive.org/collection/#era=interwar)
- **Made by:** Fascist Federation of Rome (Partito Nazionale Fascista)
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [Fascist Italy](https://propagandaarchive.org/collection/#country=fascist-italy)
- **Medium:** [Photograph](https://propagandaarchive.org/collection/#medium=photograph)
- **Issuer type:** [Party](https://propagandaarchive.org/collection/#actor=party)
- **Regime:** [Fascist Italy](https://propagandaarchive.org/collection/#regime=fascist-italy)
- **Leader:** [Benito Mussolini](https://propagandaarchive.org/collection/#leader=benito-mussolini)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support)
- **Theme:** [Elections and party politics](https://propagandaarchive.org/collection/#theme=elections-party-politics)
- **Event:** [1934 Italian Plebiscite](https://propagandaarchive.org/collection/#event=1934-italian-plebiscite)
- **Techniques:** [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Palazzo_Braschi_Fascist_Poster,_1934.png), retrieved September 27, 2026
- **Rights:** Public domain (PD-Italy; PD in the U.S. under the URAA date rule, PD-URAA) Photographer unknown, Rome, 1934. Via Wikimedia Commons.

## Text on the object

Original (Italian) · read from the image, not independently checked

```
SI SI SI SI SI SI SI SI SI SI SI SI
SI SI SI SI SI SI SI SI SI SI SI SI
SI SI SI SI SI SI SI SI SI SI SI SI
SI SI SI SI      [face]      SI SI SI SI
SI SI SI SI SI SI SI SI SI SI SI SI
SI SI SI SI SI SI SI SI SI SI SI SI
SI SI SI SI SI SI SI SI SI SI SI SI
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
YES YES YES YES YES YES YES YES YES YES YES YES
(repeated in a grid covering the building's facade, around a giant portrait of Mussolini)
```

The facade decoration is a grid of the single word 'SI' repeated many dozens of times around a sculpted/painted head of Mussolini; the exact count of repetitions cannot be determined precisely at this image's resolution (458 x 417 px, and the upper and lower rows are partly cropped by the photograph's edges), so the layout above is illustrative of the pattern rather than a verified cell-by-cell count.

[← Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes)](https://propagandaarchive.org/collection/ein-volk-ein-fuehrer-ein-ja-1933/) [Gemeinschaftsempfang der Rede des Führers (communal listening to the Führer's speech): shop notice →](https://propagandaarchive.org/collection/gemeinschaftsempfang-communal-listening-1935/)

## Using the same techniques

- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (1921 · Identity fusion)
- [The Bombay Chronicle reports a foreign-cloth bonfire (1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (Jul 30, 1921 · Identity fusion, Glittering generalities)
- [Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes)](https://propagandaarchive.org/collection/ein-volk-ein-fuehrer-ein-ja-1933/) (Nov 1933 · Identity fusion)
- [Oro alla Patria: handing in gold wedding rings in Milan, 1935](https://propagandaarchive.org/collection/oro-alla-patria-milan-1935/) (Dec 1935 · Identity fusion, Transfer, Bandwagon)
- ["Credere Obbedire Combattere": a school group photograph, Mirandola, 1938](https://propagandaarchive.org/collection/credere-obbedire-combattere-mirandola-1938/) (1938 · Identity fusion, Glittering generalities)
- [Eesti rahwas, hoia kokku! (Estonian people, hold together!): Rahvarinne election leaflet](https://propagandaarchive.org/collection/eesti-rahvas-hoia-kokku-rahvarinne-1938/) (1938 · Identity fusion, Glittering generalities)
- ['Zeitaku wa teki da!' (Luxury Is the Enemy!) street sign, Tokyo](https://propagandaarchive.org/collection/luxury-is-the-enemy-sign-1940/) (Aug 1, 1940 · Semantic hijacking, Identity fusion)
- [Românii basarabeni, Bucovinenii și minoritarii pașnici (leaflet for Bessarabia and Northern Bukovina, Romanian and Russian sides)](https://propagandaarchive.org/collection/romanian-german-leaflet-bessarabia-1941/) (1941 · Fear appeal, Identity fusion)