---
title: People's Capitalism exhibition poster, No. 62 (Spanish, USIS Guatemala)
url: https://propagandaarchive.org/collection/peoples-capitalism-exhibition-poster-62-guatemala-1957/
description: A Spanish-language poster advertising a free exhibition titled 'Capitalismo del Pueblo' (People's Capitalism) at the Gimnasio Olimpico, 4 to 19 May.
section: Collection
---

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3. People's Capitalism exhibition poster, No. 62

[![People's Capitalism exhibition poster, No. 62, 1957 US poster: A Spanish-language poster advertising a free exhibition titled](https://propagandaarchive.org/collection/images/peoples-capitalism-exhibition-poster-62-guatemala-1957.jpg)](https://propagandaarchive.org/collection/images/peoples-capitalism-exhibition-poster-62-guatemala-1957.jpg)

# People's Capitalism exhibition poster, No. 62 (Spanish, USIS Guatemala)

A Spanish-language poster advertising a free exhibition titled 'Capitalismo del Pueblo' (People's Capitalism) at the Gimnasio Olimpico, 4 to 19 May. A large worker in blue overalls holds a model house in one raised hand and a small family in the other, with a skyscraper, factory chimneys and a car behind him. The tell is glittering generalities and plain folks: housing, family, jobs and cars are presented as the product of an ordinary worker's capitalism.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (Spanish) · read from the image, not independently checked

```
CAPITALISMO
DEL PUEBLO

Visite la EXPOSICION en el
GIMNASIO OLIMPICO ENTRADA
del 4 al 19 de Mayo GRATIS

[signature:] R. G. Goyri
[printer's imprint, partly illegible: Tipografia A. Valdes (?)]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
People's Capitalism. Visit the exhibition at the Olympic Gymnasium, 4 to 19 May. Admission free.
```

Imprint reading is uncertain.

[← Chitra Katha photo poster No. 14: Baghdad Pact ministers at Karachi (Bengali photo poster distributed in Dacca)](https://propagandaarchive.org/collection/chitra-katha-14-baghdad-pact-karachi-bengali-dacca-1957/) [Wall News poster No. 40, Atoms for Peace exhibit (Farsi, distributed in Tehran) →](https://propagandaarchive.org/collection/wall-news-poster-40-atoms-for-peace-exhibition-farsi-1957/)

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