---
title: 'Pershing on the YMCA: United War Work Campaign, November 11-18, 1918'
url: https://propagandaarchive.org/collection/pershing-ymca-united-war-work-campaign-1918/
description: A sepia portrait of General John J. Pershing in uniform sits beneath the YMCA red triangle logo, above a quotation praising the YMCA's service to the army
section: Collection
---

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3. Pershing on the YMCA: United War Work Campaign, November 11-18, 1918

[![Pershing on the YMCA: United War Work Campaign, November 11-18, 1918, 1918 US poster: A sepia portrait of General John J.](https://propagandaarchive.org/collection/images/pershing-ymca-united-war-work-campaign-1918.jpg)](https://propagandaarchive.org/collection/images/pershing-ymca-united-war-work-campaign-1918.jpg)

# Pershing on the YMCA: United War Work Campaign, November 11-18, 1918

A sepia portrait of General John J. Pershing in uniform sits beneath the YMCA red triangle logo, above a quotation praising the YMCA's service to the army in France and supporting its appeal for funds. The tell of testimonial is the commanding general's name and likeness lending his authority to a charity's fundraising drive.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
YMCA

[portrait signature, lower right: S. J. Woolf, March-1918, Paris, with a copyright mark]
CABLED FROM FRANCE AUGUST 21st, 1918

"A sense of obligation for the varied and useful service rendered to the army in France by the Y. M. C. A. prompts me to join in the appeal for its further financial support. I have opportunity to observe its operations, measure the quality of its personnel and mark its beneficial influence upon our troops, and I wish unreservedly to commend its work for the Army."
Pershing

UNITED WAR WORK CAMPAIGN
NOVEMBER 11-18, 1918
```

Portrait signature read as 'S. J. Woolf / March-1918 / Paris' (handwritten, partly legible). A tiny credit line at the lower left below the portrait is [illegible]. NARA's title omits the final sentence of the quotation ('I wish unreservedly to commend its work for the Army'), which is printed in red.

[← The Jewish Welfare Board, United War Work Campaign (Yiddish: We Have Built Them a Home)](https://propagandaarchive.org/collection/jewish-welfare-board-united-war-work-campaign-1918/) [Le Rire rouge, no. 207, cover (Paris, 2 November 1918): "Grand Bazar de la Paix - Wilhelm Directeur" →](https://propagandaarchive.org/collection/le-rire-rouge-grand-bazar-de-la-paix-1918/)

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