---
title: The Program of 'Pigs for People' at Binh Long
url: https://propagandaarchive.org/collection/pigs-for-people-binh-long-1965-1969/
description: An orange-banded sheet describes the Binh Long provincial government's breeding-pig scheme, in which each recipient builds a proper pen and promises
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. The Program of 'Pigs for People' at Binh Long

[![The Program of 'Pigs for People' at Binh Long, 1965 US poster: An orange-banded sheet describes the Binh Long provincial](https://propagandaarchive.org/collection/images/pigs-for-people-binh-long-1965-1969.jpg)](https://propagandaarchive.org/collection/images/pigs-for-people-binh-long-1965-1969.jpg)

# The Program of 'Pigs for People' at Binh Long

An orange-banded sheet describes the Binh Long provincial government's breeding-pig scheme, in which each recipient builds a proper pen and promises to pass on a first-litter piglet to another family. Photographs show an elder with a piglet, the province chief at a handout ceremony, a child looking at 196 pigs and a woman quoted as saying she has never been so happy. Its tell is the named place, the counts (74 families, 196 pigs) and the happy-recipient quotation, which together present the scheme as the government's wish for the people's peace and prosperity.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
CHƯƠNG TRÌNH CẤP PHÁT HEO GIỐNG
CHO ĐỒNG BÀO TẠI BÌNH LONG

CHÍNH PHỦ VIỆT NAM CỘNG HÒA CHỈ MONG MUỐN ĐỒNG BÀO ĐƯỢC SỐNG TRONG THANH BÌNH TỰ DO VÀ HẠNH PHÚC. CHƯƠNG TRÌNH "HEO GIỐNG CHO ĐỒNG BÀO" LÀ MỘT TRONG NHIỀU HOẠT ĐỘNG ĐEM LẠI LỢI ÍCH CHO DÂN CHÚNG DO CHÍNH QUYỀN BÌNH LONG ĐÃ VÀ ĐANG THỰC HIỆN TRONG TOÀN TỈNH. THEO CHƯƠNG TRÌNH NÀY ĐỒNG BÀO ĐƯỢC CẤP PHÁT HEO PHẢI LÀM CHUỒNG TỬ TẾ VÀ HỨA TRAO LẠI MỘT CON HEO THUỘC LỨA ĐẦU CHO MỘT GIA ĐÌNH KHÁC TRONG ẤP. NHƯ THẾ CHẲNG BAO LÂU NHỮNG ĐỒNG BÀO MUỐN NUÔI HEO ĐỀU CÓ HEO ĐỂ NUÔI VÀ THỊT HEO CHẮC CHẮN SẼ KHÔNG CÒN KHAN HIẾM VÀ ĐẮT GIÁ.

NỤ CƯỜI NỞ TRÊN MẶT MỘT VỊ BÔ LÃO KHI TIẾP NHẬN HEO GIỐNG

TRUNG TÁ TỈNH TRƯỞNG BÌNH LONG ĐANG CHỈ CHO ĐỒNG BÀO THUỘC ẤP ĐỨC VĨNH, QUẬN AN LỘC MỘT CON HEO GIỐNG SẼ ĐƯỢC CẤP PHÁT TRONG BUỔI LỄ. ĐƯỢC BIẾT CÓ 74 GIA ĐÌNH TRONG ẤP ĐỨC VĨNH ĐƯỢC CẤP PHÁT HEO GIỐNG.

EM BÉ ĐANG THÍCH THÚ XEM 196 CON HEO GIỐNG DO CHÍNH QUYỀN BÌNH LONG CẤP PHÁT CHO QUẬN AN LỘC ĐỂ NƠI ĐÂY CHUYỂN TIẾP CHO DÂN CHÚNG TRONG QUẬN

"CHƯA BAO GIỜ TÔI THẤY VUI BẰNG LÚC NÀY" ĐÓ LÀ LỜI CỦA THIẾU PHỤ TRÊN ĐÂY KHI BÀ TIẾP NHẬN HEO GIỐNG DO CHÍNH QUYỀN BÌNH LONG TRAO TẶNG

NHẬN MỘT CON , CHO LẠI MỘT CON

SP-1123
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
PROGRAMME OF ISSUING BREEDING PIGS
TO THE PEOPLE AT BINH LONG

The Government of the Republic of Vietnam only wishes the people to live in free peace and happiness. The "Breeding Pigs for the People" programme is one of many activities bringing benefit to the people that the Binh Long authorities have carried out and are carrying out across the whole province. Under this programme, people issued with a pig must build a proper pen and promise to pass on one piglet of the first litter to another family in the hamlet. In this way, before long everyone who wants to raise pigs will have pigs to raise, and pork will certainly no longer be scarce and dear.

A smile blossoms on the face of an elder receiving a breeding pig

The Lieutenant Colonel, Province Chief of Binh Long, is showing people of Duc Vinh hamlet, An Loc District, a breeding pig to be issued at the ceremony. It is reported that 74 families in Duc Vinh hamlet are being issued breeding pigs.

A child looks with delight at 196 breeding pigs issued by the Binh Long authorities to An Loc District, to be passed on from there to the people of the district

"I have never been as happy as now." These are the words of the woman shown here as she receives a breeding pig presented by the Binh Long authorities

RECEIVE ONE, GIVE ONE BACK

SP-1123
```

[← The Authorities of Phuoc Long Province Pay Attention to Material and Spiritual Needs of the People](https://propagandaarchive.org/collection/phuoc-long-authorities-attend-to-needs-of-the-people-1965-1969/) [Melati bedonbal-e shah-e khod (A Nation Following Its Shah): Pahlavi government poster →](https://propagandaarchive.org/collection/pro-shah-nation-follows-shah-1965/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)